Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media. The goal is for Twitter to ultimately be a client of this standard. 🧵— jack 🌍🌏🌎 (@jack) December 11, 2019
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Finally, new technologies have emerged to make a decentralized approach more viable. Blockchain points to a series of decentralized solutions for open and durable hosting, governance, and even monetization. Much work to be done, but the fundamentals are there.— jack 🌍🌏🌎 (@jack) December 11, 2019
Third, existing social media incentives frequently lead to attention being focused on content and conversation that sparks controversy and outrage, rather than conversation which informs and promotes health.— jack 🌍🌏🌎 (@jack) December 11, 2019
I am so pleased that @jack and the Twitter team are looking into this. Having been there when "we took a different path for reasons that were reasonable at the time", I have long wished that Twitter had been built after Bitcoin not before it https://t.co/J0jmFEcJnE— Fred Wilson (@fredwilson) December 11, 2019
Second, the value of social media is shifting away from content hosting and removal, and towards recommendation algorithms directing one’s attention. Unfortunately, these algorithms are typically proprietary, and one can’t choose or build alternatives. Yet.— jack 🌍🌏🌎 (@jack) December 11, 2019
Jack, ignore the haters. i think this is a wonderful experiment. its bold and (incredibly) difficult. if it works, it’ll probably work in ways we cant even imagine, which is something that tends to bring out trolling snark and criticism. Ill be watching with earnest!— Greg Ferenstein (@ferenstein) December 11, 2019
2. Twitter has always believed in the principles of a democratic, open Internet — we believe the future of our industry rests in community-focused initiatives & direct engagement with emerging innovators. We look forward to continuing this public conversation next year.— Vijaya Gadde (@vijaya) December 11, 2019
This thought from Twitter's CTO, charged with figuring out their Totally New Decentralized Protocol, is deeply troubling. The vast majority of the internet is powered by protocols which were achieved via consensus.— Mastodon (@MastodonProject) December 11, 2019
This feels like laying groundwork for TwitterPub™. https://t.co/Won6ypZzKn
For example, what happens if different people on the same thread are using different apps that hide different tweets? What if someone creates a client that makes abuse easier? Or more likely? What if that’s just a by-product? Does @jack start banning clients?— Benedict Evans (@benedictevans) December 11, 2019
I’m incredibly excited for Twitter to kick off @bluesky, a new independent effort to develop a decentralized standard for social media. Please see @jack’s thread for more context. I have the privilege of finding a lead for this team. https://t.co/KvpYe7ptXh— Parag Agrawal (@paraga) December 11, 2019
I am very curious as to how one could reduce the flow of disinformation and toxic abuse on Twitter while also fragmenting and decentralising the user experience— Benedict Evans (@benedictevans) December 11, 2019
twitter was so open early on that many saw its potential to be a decentralized internet standard, like SMTP (email protocol). For a variety of reasons, all reasonable at the time, we took a different path and increasingly centralized Twitter. But a lot’s changed over the years…— jack 🌍🌏🌎 (@jack) December 11, 2019
First, we’re facing entirely new challenges centralized solutions are struggling to meet. For instance, centralized enforcement of global policy to address abuse and misleading information is unlikely to scale over the long-term without placing far too much burden on people.— jack 🌍🌏🌎 (@jack) December 11, 2019
I'd like to see Twitter do this in a different way.— Dave Winer (@davewiner) December 11, 2019
You already have the bugs and scaling issues solved for a global notification network.
Let's add a few APIs and create a new universe.
It'll happen a lot faster with much better results imho.
Why is this good for Twitter? It will allow us to access and contribute to a much larger corpus of public conversation, focus our efforts on building open recommendation algorithms which promote healthy conversation, and will force us to be far more innovative than in the past.— jack 🌍🌏🌎 (@jack) December 11, 2019
When I look at Twitter’s challenges, I don’t think to myself “They would be so much better off if Tweets could never be deleted and every participant in the system had 100% visibility into everybody’s interactions with no possibility of data protection.” https://t.co/3BTFKXKugz— Alex Stamos (@alexstamos) December 11, 2019
1. Apart from the technical elements outlined by @jack here, this is fundamentally about openly exploring the fullest and most participatory vision of our Twitter. In 2020, we will be using our voice to more prominently support and foster the values of a free and open internet. https://t.co/4BWY5RCJX4— Vijaya Gadde (@vijaya) December 11, 2019
Hi chaps, we may be able to save you a lot of effort, as we already have a set of open standards developed by the #indieweb community and standardised through w3c - micropub, webmention, websub and more in development with microsub too https://t.co/ePOzrtakPb for more— Kevin Marks (@kevinmarks) December 11, 2019
this whole thread is super interesting way to look at platform abuse— rat king (@MikeIsaac) December 11, 2019
highly doubt Facebook would ever support a solution that supports the open web but it’s a reminder that Facebook still wants to be *the* internet, and puts at least some pressure on them https://t.co/aFIBEA11KX
I see this as Jack’s response to Zuck’s “pivot to privacy”, but one that fits Twitter’s public content model better. Both companies want to be out of the “controlling what people say” business. Celebration by Twitterati who often call for more speech control seems premature.— Alex Stamos (@alexstamos) December 11, 2019
Many have responded to @Jack by citing Mastodon/ActivityPub, which are federated systems w/ gatekeepers and are limited to a few narrow uses. The decentralized identity community is working on more robust, decentralized options, like Encrypted Data Vaults & personal hub protocols https://t.co/7lOhiMYYqu— Daniel Ƀ (@csuwildcat) December 11, 2019
It is super exciting that one of the largest social networks in the world is working on this. Check out our article on some of the challenges!— Neha Narula (@neha) December 11, 2019
(note: I don't entirely agree with our article's title; it's possible. but lots to figure out)https://t.co/wO1I3iMypt
/cc @paragA https://t.co/IT1GWoq1QD
Congratulations @jack 👏🏻— Erkan Öz (@_ErkanOz) December 11, 2019
This is the wise ‘decentralised’ approach we need for a better future for social media
If your team @bluesky is looking for ‘decentralised scalebility’ than they should definitely check @avalabsofficial and @el33th4xor https://t.co/zn9wmSifNT
Long have we waited for an open standard for social media where users can choose their own clients and curation filters. Even if it doesn't work out, you gotta respect @jack for giving the idea a serious try. He's not afraid to disrupt his own business model. https://t.co/iw7pfxvsgq— Hasu (@hasufl) December 11, 2019
I think @urbit is in a good position for existing protocols. social networks would be protocols and users would be able to dictate who can access this data, instead of having a prop. server manage this data.— 👨🏾💻Code Ninja - #NaijaHacks2019🚀 (@koolamusic) December 11, 2019
Access would now become a protocol controlled by the user. https://t.co/Z79zoshvdu
Do not ignore this quoted tweet.— Eric Weinstein (@EricRWeinstein) December 11, 2019
There are layers and layers with this. I think @jack is likely moves ahead here.
Don’t let your frustrations with current Twitter and it’s Terms of Service or Trust & Safety issues blind you to what is likely to be the fate of social media. https://t.co/YWsObdLVE3
Cool to see Twitter investing in protocols (not platforms).— Brian Armstrong (@brian_armstrong) December 11, 2019
Protocols are much harder (scaling them, upgrading them, they even slow innovating in some ways) but they have nice properties around fair use, promoting good behavior, and lowering barriers to entry for newcomers. https://t.co/rgDfAPntxi
We agree with @jack that a small teams, working in the open on open permissionless protocols is the future.— Global Mesh Labs (@GlobalMeshLabs) December 11, 2019
Innovative companies will be able to earn value in a positive way from these protocols.
Locking customers into proprietary centralized systems is a dead end. https://t.co/fInKLgdpbQ
Hey @jack! This is a fabulous words never publicly stated.— Frahane (@Frahane1) December 11, 2019
I think a decentralized social media already exists but not released yet: Sky-messenger now known as DMSG (Decentralized or distributed messenger) built by the @Skycoinproject. The #Skycoin ecosystem is incentived https://t.co/iYTEXvthHD pic.twitter.com/MwhkdNJSJu
This is brilliant.— Stefan Molyneux (@StefanMolyneux) December 11, 2019
It ensures Twitter will never be credibly accused of being a publisher instead of a platform, and provides the ultimate pushback against the endless meddlers who want to police free speech.
Twitter saves a fortune and supports freedom.
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Really good analysis from @techdirt of @jack’s announcement that Twitter will fund development of an open and decentralized standard for social media.— Ross Dawson (@rossdawson) December 11, 2019
As @mmasnick says, it has the *potential* to presage a long-term shift in how the online world workshttps://t.co/hMtIraUE0D
I knew @mmasnick's open protocol approach was brilliant the first time I read it. This is such a huge deal and a major innovative step forward on the content moderation front. Seeing Twitter get behind this is exciting. More from @techdirt here: https://t.co/LaQPAaF4vC https://t.co/JCQ3LLXwXv— Jess Miers (@jess_miers) December 11, 2019
Dorsey suggesting the creation of a decentralized standard for social media, alongside the development of an open community.— Sumit Gupta (CoinDCX) (@smtgpt) December 12, 2019
Existing centralized counterparts are taking part in decentralizing the whole social media architecture. #TryCrypto https://t.co/x3ojjGTsBK
An important step forward by Twitter's @Jack to build a #Decentralized #OpenSource social media protocol. In the #DWeb community @scuttbutt @matrixdotorg & others have been working on this for 5 years. Time to join hands? https://t.co/VzelaaXHZP— Internet Archive (@internetarchive) December 11, 2019
Major rethinking underway in @Twitter, it seems.— ϽΓΣⱤẛ∁ (@CholericCleric) December 12, 2019
Much remains unanswered though.
For example, will Twitter move to this new platform?
Will the content then belong to the subscribers?
And many more.
As of now, this just seems like an experimental approach.
But kudos, anyway! https://t.co/wKy9OhJXAB
Some morning thoughts on this the day after. Great idea. Love it. Decentralization seems intuitively like a good direction, but as it’s currently not explored at this scale, what unintended consequences will it bring and how will care for these be built into the standard? https://t.co/Vmc4TckERW— 🦉 Brie Code 🐩🐾 (@briecode) December 12, 2019
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"Eugen Rochko, the CEO of @MastodonProject, told @DigitalTrends he found it “amusing” that when Mastodon launched in 2016, it was labeled a “clone,” Twitter, but decentralized.— Fabio Chiusi (@fabiochiusi) December 12, 2019
“Now, it sounds like Twitter is making a Mastodon clone,” he said."https://t.co/BZ2d32b4Ef
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