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Apple's been cracking down on cookies to prevent targeted ads for 2 years. Result is users seeing less relevant ads & ad tech companies like Criteo losing revenue. However big tech companies with large viewerships & data advantage unscathed. GDPR redux.https://t.co/cAyyFxhyoP
— Dare Obasanjo (@Carnage4Life) December 10, 2019
Given that iPhone users are the most attractive targets for mobile advertising, this is some truly large-scale Adbusters shit Apple has donehttps://t.co/YtlXae668R
— Joshua Benton (@jbenton) December 9, 2019
“Since Apple introduced what it calls its Intelligent Tracking Prevention feature in Sep ‘17.. advertisers have largely lost the ability to target people on Safari based on their browsing habits with cookies, the most commonly used technology for tracking” https://t.co/QgA4iDBqWF
— DHH (@dhh) December 10, 2019
Apart from preserving battery and less crap on sites, another reason for me to use Safari: “advertisers have largely lost the ability to target people on Safari based on their browsing habits with cookies, the most commonly used technology for tracking” https://t.co/KjcZSpyfSm
— Antek Piéchnik (@antekpiechnik) December 10, 2019
Apple’s Ad-Targeting Crackdown Shakes Up Ad Market https://t.co/7D4EBr7GCa Appleが2年前にSafariに導入した、広告業者のクッキーベースのアド追跡を防御する機能、機能していて、iPhoneやMacでSafariを使いかつその機能を有効にしているユーザーの行動が消失してしまいアド屋が困っているそう。
— Yuta Kashino (@yutakashino) December 10, 2019
"Two years ago, Apple launched an aggressive battle against ads that track users across the web. Today executives in the online publishing and advertising industries say that effort has been stunningly effective" https://t.co/k2J07RygEf
— John Wilander (@johnwilander) December 9, 2019
Apple's been cracking down on cookies to prevent targeted ads for 2 years. Result is users seeing less relevant ads & ad tech companies like Criteo losing revenue. However big tech companies with large viewerships & data advantage unscathed. GDPR redux.https://t.co/cAyyFxhyoP
— Dare Obasanjo (@Carnage4Life) December 10, 2019
Apple’s targeted ad crackdown is the latest step making it harder for brands to reach affluent audiences online (the rise of subscription being the other.) https://t.co/2mrcdgkAnd
— Jessica Lessin (@Jessicalessin) December 9, 2019
Apple's anti-tracking measures have made it nearly impossible to target its users across the web. That has huge implications--and previews a future where affluence cord-cutters who own Apple devices are nearly unreachable through ads. https://t.co/84NKaOP8DP
— Tom Dotan (@cityofthetown) December 9, 2019
ICYMI: Apple is hugely successful blocking advertisers from tracking you https://t.co/ghGbeXC6Fd by @edfromfreelance
— Cult of Mac (@cultofmac) December 10, 2019
Apple is hugely successful blocking advertisers from tracking you https://t.co/ghGbeXC6Fd by @edfromfreelance
— Cult of Mac (@cultofmac) December 9, 2019
Report: since Apple debuted Intelligent Tracking Prevention, the cost for advertisers to reach Safari users has dropped 60%+, as such ads are less desirable
— Glenn Gabe (@glenngabe) December 10, 2019
"The challenge is good news for other internet platforms, such as Facebook, Google and Amazon..." https://t.co/Wj1cUgfMKK pic.twitter.com/JetOLxWG7H
The Information: 애플이 Safari에 도입한 크로스 사이트 추적 방지는 상당히 효과적이어서 광고 업계에서 타케팅 광고 확률이 크게 감소. 그에 따라 광고주 사이에서 가격도 크게 감소. https://t.co/BF9lZHVWr4
— 나가토 유키 (@nagato708) December 10, 2019
Chrome sucks. Use Safari.
— Vivian (@suchnerve) December 9, 2019
Safari even uses less energy and RAM ?? https://t.co/tvx332CVGW
애플 사파리의 광고 추적 방지가 매우 효과적이라고 광고 집행자들이 말하다https://t.co/2KBarDEAai pic.twitter.com/LC2OOs7W5f
— 데드캣 (@deadcatssociety) December 10, 2019
Apple's Safari ad tracking prevention tech 'stunningly effective,' says industry executives - via appleinsider https://t.co/JoytbSO5W8
— Aymeric Marlange (@aymericmarlange) December 10, 2019
Étonnant, non ?
— Luk (@le_luk) December 10, 2019
« approximately 9% of iPhone-based Safari users on allow web entities to track their browsing habits. That figure grows to 13% on Mac. By contrast, some 79% of Chrome users allow ad tracking on mobile » https://t.co/p28E6ers8U
Apple's Safari ad tracking prevention tech 'stunningly effective,' says industry executives https://t.co/HTJTFjxeFD pic.twitter.com/TS6Je6Ge3G
— Apple Streem (@applestreem) December 10, 2019
Ah, hier: "Meanwhile, ad prices on Google's Chrome browser have risen slightly." https://t.co/nNb13tdc4P
— Public Torsten (@publictorsten) December 10, 2019
Yet more evidence that cookies ? double or triple ad prices... "The cost of reaching Safari users has fallen over 60% in the past two years, according to data from ad tech firm Rubicon Project" https://t.co/eIEfee3R7h
— Garrett Johnson (@garjoh_canuck) December 11, 2019
yay, finally some good news related to big tech and internet "[...]since Apple released Safari’s Intelligent Tracking Prevention feature [...], it looks to have almost totally eliminated the ability for advertisers to market to specific demographics." https://t.co/dg3FDxhEFS
— Sebastian Raschka (@rasbt) December 11, 2019
Apple’s Safari privacy features have dramatically reduced the cost of advertising to Safari users by 60% since you can no longer accurately understand demographics. This is driving up the price for channels that do allowed targeted advertising. https://t.co/4q3u5HbMpC
— Sachin Rekhi (@sachinrekhi) December 10, 2019
Apple’s Safari privacy features are driving down prices for advertisers at the cost of accuracy - 9to5Mac https://t.co/sgfvQSxNvs pic.twitter.com/tJ5j3QTcFn
— Rich Tehrani (@rtehrani) December 10, 2019