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*whispers* I’m a fan of expanding beyond the blue https://t.co/JQPUjtZLnj
— Kerry Flynn ? (@kerrymflynn) November 4, 2019
Especially if you believe this is a long-term company that goes far beyond the Facebook app. And their acquisitions make a good case for that! That these current troubles are just a blip. They would have gotten shit on today for the move, but it would have been forgotten in time.
— M.G. Siegler (@mgsiegler) November 4, 2019
Facebook letting Mark Zuckerberg personally design a new logo in Word 97 was an interesting choice https://t.co/Mg9cSw6Iu6
— nilay patel (@reckless) November 4, 2019
In order to distinguish the Facebook company from the Facebook app, the Facebook company has a new logo. From now on, FACEBOOK is the company and facebook is the app https://t.co/F4RmTogQt6
— hern (@alexhern) November 4, 2019
This new logo will surely solve all of Facebook’s problems https://t.co/tHV4GuvxuB pic.twitter.com/KCiQbI56aA
— The Verge (@verge) November 4, 2019
Aha! The reason! They didn’t want to do it from a position of weakness. Which is admirable in a way, I guess. But still would have made more sense when you just take a step back. Not sure that’s really a good reason not to do something... https://t.co/26dCyC7oF9
— M.G. Siegler (@mgsiegler) November 4, 2019
Facebook is of course adding the bland new logo to the bottom of its apps.
— Chris Welch (@chriswelch) November 4, 2019
But this image also suggests the “Instagram” font logo might be going away?
RIP the simple old days. https://t.co/0ouYn24Cv1 pic.twitter.com/8Am8AIW6oo
The problem is forcing "from Facebook" on Insta & WhatsApp could signal waning autonomy and scare away talent https://t.co/tj5UYCEIOx pic.twitter.com/26WI3qKzFx
— Josh Constine (@JoshConstine) November 4, 2019
Facebook’s new brand tl:dr: All that shit you use is from Facebook, and don’t you forget it (also, please don’t break us up?) pic.twitter.com/LuXx3Dt8Jl
— Alex Kantrowitz (@Kantrowitz) November 4, 2019
As @harllee pointed out, this looks just like the old Uber logo. Which is definitely the association FB wants to draw, I’m sure. https://t.co/w9zVKnnqFY
— Cap Watkins (@cap) November 4, 2019
This looks like the most unfriendly corporate logo ever and I trust Facebonk approximately 69% less https://t.co/0Q4NmAdbWw
— Canoopsy (@Canoopsy) November 4, 2019
Here’s where you’ll see Facebook’s new corporate logo show up... https://t.co/2uRYZwG5zT pic.twitter.com/befymu0BOd
— Matt Navarra (@MattNavarra) November 4, 2019
This is part of a broader push FB is making to make sure users know it owns apps like Instagram and WhatsApp, as employees work to stitch the messaging backends of the apps together https://t.co/t6u2AFhBV4https://t.co/BcXRQB1CCn
— Alex Heath (@alexeheath) November 4, 2019
Honestly surprised they didn’t do a de-facto full re-brand with a holding company. Given everything stated, it would seem to make more sense. Not to mention the um, trouble the brand has seen in the past couple of years? Keep FB as the social network, a subsidiary of ________.
— M.G. Siegler (@mgsiegler) November 4, 2019
Posted without comment. pic.twitter.com/CqLsDbLkCf
— Dan Cooper (@danielwcooper) November 4, 2019
Facebook created a new logo to better distinguish Facebook Inc. from Facebook the social network.
— Kurt Wagner (@KurtWagner8) November 4, 2019
It’s going to put that logo inside Instagram and WhatsApp so more people know that FB owns them. This makes people like FB more, CMO says https://t.co/pDwFhjGoLd pic.twitter.com/l6vcBvfarZ
Literally no one cares, ever, about logo changes outside the company. Reporters (used to be one) roundly hate having to write logo change stories. I wouldn't be surprised if they're the leading cause of ennui in the profession.
— Chris DiBona (@cdibona) November 4, 2019
It's so deeply dumb. Even inside companies.... https://t.co/vOCvjlm2qn
look at that subtle off-white coloring. the tasteful thickness of it. oh, my god. it even has a watermark. https://t.co/KEXFLVXL8O
— Seth Trueger (@MDaware) November 4, 2019
Facebook by FACEBOOK https://t.co/b5GPunUt5z
— James Cook (@JamesLiamCook) November 4, 2019
Tag yourself I’m the guy on the other side of the planet from this and it’s not far enough. https://t.co/pbm8L2T3gU
— Dieter Bohn (@backlon) November 4, 2019
When the molly kicks in and you all collapse into a cuddle puddle on your dorm room floor ... the new Facebook is there for you pic.twitter.com/TJnP53lFFQ
— Casey Newton (@CaseyNewton) November 4, 2019
Facebook wants to slap its brand more prominently on Instagram and WhatsApp because most people don't know those are owned by Facebook, and “when they know, the overall appreciation for the Facebook family actually grows,” CMO tells @KurtWagner8 https://t.co/2W0AbfvYYk
— Sarah Frier (@sarahfrier) November 4, 2019
So it changes colour near your sweatiest body parts...? https://t.co/XxknY4tUcB
— Olivia Solon (@oliviasolon) November 4, 2019
Not my favorite word mark. Looks like the A is priming to rocket away just before the K starts drilling down the rest.. ¯\_(ツ)_/°¯ https://t.co/lWnQuaTD5u
— Rene Ritchie (@reneritchie) November 4, 2019
today in anti-antitrust messaginghttps://t.co/y6wx6YLF8M
— rat king (@MikeIsaac) November 4, 2019
THEN: Google → Alphabet
— Kontra (@counternotions) November 4, 2019
NOW: facebook → FACEBOOK
(Today's word: "upbranding") https://t.co/Xh76A7zG96
Why say something with your logo, when you can say nothing? https://t.co/pt50lz6Woa
— Margarita Noriega (@margarita) November 4, 2019
Pay no attention to the man behind the screen, instead, focus on the new shimmering screen! https://t.co/kVjj0o5VrW
— M.G. Siegler (@mgsiegler) November 4, 2019
Facebook the corporation wants to distinguish itself from Facebook the app, and make it clear that Instagram and WhatsApp also belong to the same company https://t.co/OuDQGDg2A8
— Bloomberg (@business) November 4, 2019
Knowing FB owns products they like makes people like Facebook Inc. more, but it doesn’t go both ways.
— Kurt Wagner (@KurtWagner8) November 4, 2019
e.g. when people find out WhatsApp is owned by Facebook, it hurts their opinion of WhatsApp, which bills itself as a secure, private place. That’s a “brand tax,” CMO says
That’s a bold strategy there. Didn’t work so well for Goldman Sachs and Marcus https://t.co/XAfO4NbQiZ
— Hipster (@Hipster_Trader) November 4, 2019
The new Facebook logo is just … the opening titles from Succession? https://t.co/66w8jHwKWS
— Casey Newton (@CaseyNewton) November 4, 2019
Also: FB apparently considered changing the company name because a re-brand from Facebook to Facebook is still... confusing.
— Kurt Wagner (@KurtWagner8) November 4, 2019
But changing the name would have looked like FB was trying to run away from all the problems associated with that name, so they decided against it pic.twitter.com/Lx5UMIs4oO
The new Facebook logo comes in multiple colors? Or is it a color-changing Gif? I'm so confused.
— Janko Roettgers (@jank0) November 4, 2019
Clearly "designed for clarity." https://t.co/3M25mzL9oY
The Shimmerhttps://t.co/WizNsdJ5J2 pic.twitter.com/a0ghT4HTNk
— Dieter Bohn (@backlon) November 4, 2019
Facebook is changing its corporate logo and "further distinguishing the Facebook company from the Facebook app, which will keep its own branding"
— Alex Heath (@alexeheath) November 4, 2019
Aka the FB blue app is no longer the face of the companyhttps://t.co/vEtGPTwZfg pic.twitter.com/Od3YlJOeMI
“FACEBOOK, the parent company of Facebook” https://t.co/Z2LNHjUtTu
— James Titcomb (@jamestitcomb) November 4, 2019
is it just me or is the new facebook logo terrifying https://t.co/PZamJe86sh
— Terron Moore (@Terr) November 4, 2019
“We’ve aided in genocide, jacked up democracy, profit in lies and watched our CEO’s shitshow on Capital Hill. Anyone got anything?”
— Phil Nickinson (@mdrndad) November 4, 2019
“… … … There’s always rebranding.”https://t.co/wh7fJkvDwH pic.twitter.com/qglGtSAkqC
https://t.co/6VpNuJFsSj Facebook is now FACEBOOK. Stop yelling at me!
— Gene Marks (@genemarks) November 4, 2019
The problem is forcing "from Facebook" on Insta & WhatsApp could signal waning autonomy and scare away talent https://t.co/tj5UYCEIOx pic.twitter.com/26WI3qKzFx
— Josh Constine (@JoshConstine) November 4, 2019
Facebook hopes a new logo will distract you from its problems https://t.co/D2e91REf9I pic.twitter.com/DzCAjJVBU8
— Ace Computer (@Acecomputer5) November 4, 2019
glad Facebook has embraced its true brand ALLCAPS YELLING https://t.co/LRQNv2ypzu
— Alexandra Petri (@petridishes) November 4, 2019
Facebook introduced a new brand Monday: FACEBOOK. https://t.co/eFeSZxU6p3
— Mike Cernovich (@Cernovich) November 4, 2019
Facebook rebrands as calls for government-led breakup continue. The timing of the move is notable because the company faces calls from politicians and consumer advocates for the government to break it up into various pieces. https://t.co/BMQNomRCAp
— D.K.R. Boyd (@ReflectingMan) November 4, 2019
Facebook rebrands as calls for government-led breakup continue https://t.co/3h2fkEfgd5 via @nbcnews
— Janis Sexton (@Ez4u2say_Janis) November 4, 2019