Google acquires Fitbit for $2.1 billion https://t.co/MLvpEn0iGK pic.twitter.com/hbF3P41A2A
— Anthony Garreffa (@anthony256) November 2, 2019
Report: Facebook wanted to buy Fitbit too, but Google offered more cash https://t.co/yQ5Pt7k8yp
— TNW (@thenextweb) November 3, 2019
Report: Facebook wanted to buy Fitbit too, but Google offered more cash https://t.co/22mvMYCQ57
— TNW (@thenextweb) November 2, 2019
Report: Facebook wanted to buy Fitbit too, but Google offered more cash https://t.co/FYyQbNj15f
— TNW (@thenextweb) November 2, 2019
Report: Facebook wanted to buy Fitbit too, but Google offered more cash https://t.co/99F0pH2Bn7
— TNW (@thenextweb) November 2, 2019
Fitbit acquisition doesn't seem to be an attempt it replace or bolster the WearOS platform. It may purely be a play to have a presence in fitness tracking space - which Apple, slowly but surely, has owned with Apple Watch. It is no longer just about smartwatch. https://t.co/3BsqUNsK8T
— Amit Gawande (@_am1t) November 2, 2019
It isn’t obvious to many but Apple basically killed FitBit in the same way it did Nokia & Blackberry. Fitbit stock is off over 90% from its highs in 2015 because of Apple Watch. They simply couldn’t match the innovation.
— Dare Obasanjo (@Carnage4Life) November 3, 2019
Funny enough pundits called Apple Watch a flop for years. https://t.co/wK414Tv14Y
Great. Now Google will have access to my most embarrassing data of all - my fitness levels. https://t.co/Rc49O6fikd
— Raz (@raztweets) November 1, 2019
The hardware business is very hard. Even if you "make it" and avoid buring all your cash, the best you can hope for is to be gobbled up by a giant. Nest (Google), Ring (Amazon), Eero (Amazon), Beats (Apple) and, now, Fitbit (Google). https://t.co/UYpmBngviw
— Daisuke Wakabayashi (@daiwaka) November 1, 2019
Why I don't have a good feeling about this? https://t.co/vwnwiYR71i
— Walmyr Carvalho (@walmyrcarvalho) November 2, 2019
2007: Fitbit founded.
— Nick Crocker ? (@nickcrocker) November 2, 2019
2009: Fitbit launched.
2010: $5M
2011: $15M
2012: $76M
2013: $271M
2014: $745M
*Goes public having raised $66M across four rounds of VC funding*
2015: $1.86B
*Valuation passes $12B*
2016: $2.17B
2017: $1.62B
2018: $1.51B
2019: Acquired for $2.1B
If I recall correctly, Alphabet acquiring FitBit means that Google now controls hardware that's tied to some people's health insurance coverage?
— Anil Dash ? (@anildash) November 1, 2019
Fitbit 2019 revenue estimates are $1.45B so Google buying for $2.1B is not even 2x revenue.
— Ben Bajarin (@BenBajarin) November 1, 2019
When negotiating an acquisition 3x revenue is usually the baseline. This is telling about the state of Fitbit.
I agree that Apple Watch is probably the best wearable, but it doesn’t work with Android. So I don’t know why pundits and analysts think it’s too late for Google to catch up. The large majority of smartphone users simply can’t use Apple Watch.
— Brian Fagioli (@brianfagioli) November 1, 2019
We’ve signed an agreement to acquire @Fitbit. Together, we aim to spur innovation in wearables and build helpful products to benefit more people around the world. https://t.co/HSfQVWnHJB
— Google (@Google) November 1, 2019
Anyone know how the HTC acquisition has really worked out for Google (and HTC team)?
— Rene Ritchie (@reneritchie) November 2, 2019
Motorola fell apart.
Nest has had ups and downs.
Some say HTC has been good. Others, kinda dysfunctional.
“In a way, Google acquiring Fitbit is sort of perfect...Much like Wear OS itself, Google is investing in a loser”
— ɴᴏᴛ Craig Federighi (@TheHFOne) November 2, 2019
Ouch ? https://t.co/VHn5G9vJEU
EPIC SUMMATION: “Now Pebble is inside Fitbit, which is inside Google hardware, which is inside Google, which is inside Alphabet. It’s a nesting doll of how tech works in 2019.” @backlon https://t.co/2fF6apoUOX
— Ehsan Zaffar (@Ezaffar) November 1, 2019
In announcing its $2.1B acquisition of Fitbit, Google said it wouldn't use Fitbit users' personal data to help power its massive online advertising business: "We will be transparent about the data we collect and way" https://t.co/AoIZgPl5t2
— The Wall Street Journal (@WSJ) November 2, 2019
Fitbit has 28 million active users, but it has sold more than 100 million devices.
— Christina Farr (@chrissyfarr) November 1, 2019
So most people that bought one aren't using it. Can Google fix the all important engagement problem? 75% churn is high, from what I understand.
What are people's theories on why Google acquired Fitbit?
— Leo Polovets (@lpolovets) November 1, 2019
- brand? Google already has a decent hardware brand.
- hardware expertise? Google already has that.
- data? Android already provides way more data.
- team? They could poach best people for way less than $2b.
What's left? https://t.co/8a8IAPMiTc
Google is buying Fitbit: now what? https://t.co/UpQHFSUUKE pic.twitter.com/DjcNSplreB
— The Verge (@verge) November 1, 2019
EPIC SUMMATION: “Now Pebble is inside Fitbit, which is inside Google hardware, which is inside Google, which is inside Alphabet. It’s a nesting doll of how tech works in 2019.” @backlon https://t.co/2fF6apoUOX
— Ehsan Zaffar (@Ezaffar) November 1, 2019
Google is buying Fitbit: now what? https://t.co/ncg2uA6ifr >>> https://t.co/2FO2ai4x9M #digitalhealth #industry40 #healthcare #mhealth #healthtech #wearables #AI #IoT pic.twitter.com/XZebE1qaAA
— Dr Timos Papagatsias (@_timos_) November 1, 2019
● NEWS ● (Told you so! All that data you gave from the wrist/whatever goes to Pentagon now) ☞ #Google is buying #Fitbit : now what? https://t.co/ltoF0NZDai
— Dr. Roy Schestowitz (罗伊) (@schestowitz) November 2, 2019
Google is buying Fitbit: now what? https://t.co/rRm30T8fU8 pic.twitter.com/crH57gH64y
— Rich Tehrani (@rtehrani) November 2, 2019
Google buys Fitbit, now what?
— Pierre Morsa (@pierremorsa) November 2, 2019
Here is what:
- Google puts out some products
- It lets the brand roam like a zombie for a few years
- Google forces users to switch to Google accounts
- Google shuts down Fitbit.https://t.co/rAlxWt8wUd