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Fitbit To Be Acquired By Google For $7.35/Share, 63% Discount From IPO Price https://t.co/XkPYu0Egvh
— zerohedge (@zerohedge) November 1, 2019
Am starting to believe there might be a real market for devices that strictly report data back to a home brain and nowhere else. Congratulations to Fitbit! But I can't help wonder what new ads will come from my 9 years of weight and activity data. ? https://t.co/nowozp2VKz
— Mark DeLoura (@markdeloura) November 1, 2019
We’ve signed an agreement to acquire @Fitbit. Together, we aim to spur innovation in wearables and build helpful products to benefit more people around the world. https://t.co/HSfQVWnHJB
— Google (@Google) November 1, 2019
Fitbit is selling for $7.35/share. Its all-time high was $51.90/share.https://t.co/p60Ou0lbsF
— Steve Kovach (@stevekovach) November 1, 2019
I find I lack the emoji to convey the depth of my disbelief. https://t.co/Nb27nLKDm7
— Simon McGarr (@Tupp_Ed) November 1, 2019
New: Facebook looked to buy Fitbit for $1B before Google swooped in. https://t.co/v49PvEz18E scoop via @alexeheath
— Amir Efrati (@amir) November 1, 2019
Two important details Google not commenting on wrt Fitbit acquisition:
— Alexei Oreskovic (@lexnfx) November 1, 2019
1. Will it maintain Fitbit product line + brand (a la nest)?
2. Is Google hiring all Fitbit employees (1,625 as of June 30) with the deal?
Google buying Fitbit for $2.1bn, which is only a slight premium over today’s market cap of $1.8bn - though share price has shot up as rumours of acquisition spread.
— Charles Arthur (@charlesarthur) November 1, 2019
More consolidation, happening faster.
Not sure it will make a true Apple Watch rival tho.
https://t.co/hpGcjryvyQ pic.twitter.com/ySPoZOqGUV
1/ Google's $2.1 billion purchase of Fitbit represents much more than a hardware play for wearables, my colleague @satariano writes.
— Natasha Singer (@natashanyt) November 1, 2019
It is also a major digital health merger. https://t.co/95Vn14YR07
still not quite sure what Oculus lab is up to over there but i guess everyone wants into wearables nowhttps://t.co/ypgsHOrWqp
— rat king (@MikeIsaac) November 1, 2019
$2.1 billion to get information my doctor won't even email to another doctor without me signing a release feels exceedingly cheap. https://t.co/BlAY3eDJDi
— Aaron W. Gordon (@A_W_Gordon) November 1, 2019
Fitbit, after one year: Mr. Stark I don't feel so good https://t.co/gb9rm8vocT
— cynical guruji (@krazyfrog) November 1, 2019
That's Google for ya. Very little interest in the advertising game. https://t.co/ymduIR5QDw
— Damien Owens (@OwensDamien) November 1, 2019
Google is promising "Fitbit health and wellness data will not be used for Google ads.”https://t.co/wfVNHemHiC
— Geoffrey A. Fowler (@geoffreyfowler) November 1, 2019
I also remember when Google acquired Nest and @tfadell said home data would "not go into the greater Google or any of its other business units.”
facebook wanted fitbit too, tho not nearly as badly as google, @alexeheath reports https://t.co/5hVHfgH6pe
— Nick Wingfield (@nickwingfield) November 1, 2019
also, Google can enrich itself handsomely from FitBit data even if it never shows you an ad based on it. https://t.co/PyKnx1SWS7
— Tony Romm (@TonyRomm) November 1, 2019
Also, the fact that this paragraph about privacy needed to be included in the Fitbit / Google press release speaks volume.
— Neil Cybart (@neilcybart) November 1, 2019
Fitbit (and Google) know Fitbit users are not going to be thrilled to discover they are wearing a Google product on their bodies. pic.twitter.com/NW88wwa2p1
Sen. Hawley, often a Google critic, is questioning why the company should be cleared to buy FitBit while it faces a DOJ competition probe. https://t.co/rQntIV7sU0
— Dan Stoller (@realdanstoller) November 1, 2019
Cool, now my fitbit will talk to the Google Fit app.https://t.co/FifpdGP0AT
— John Scalzi (@scalzi) November 1, 2019
The hardware business is very hard. Even if you "make it" and avoid buring all your cash, the best you can hope for is to be gobbled up by a giant. Nest (Google), Ring (Amazon), Eero (Amazon), Beats (Apple) and, now, Fitbit (Google). https://t.co/UYpmBngviw
— Daisuke Wakabayashi (@daiwaka) November 1, 2019
That's exactly what WhatsApp said when they were acquired by Facebook. And we know how that turned out. https://t.co/e9oNgRp49p
— Justin Brookman (@JustinBrookman) November 1, 2019
Fitbit is going to be part of Google's hardware division, this is about Google getting smarter at making wearable hardware -- Wear OS is almost tangential to this deal from what I can tell. https://t.co/Fzl5OU2Sa3
— Dieter Bohn (@backlon) November 1, 2019
Fitbit to be acquired by Google at $7.35/share
— Amber Kanwar (@amberkanwar) November 1, 2019
-19% premium to yesterday's close
-85% below all time high reach just months after launch of Apple Watch
-63% lower than IPO price $FIT $GOOGL $GOOG
Everyone: Wow Google buying FitBit:
— Tony Romm (@TonyRomm) November 1, 2019
Me: 230923423 words on antitrust scrutiny, a major test for the feds and data as a competition issue https://t.co/SIloRqGEWm
reverse termination fee, Google has to pay Fitbit $250 million if it can’t secure antitrust approval — at 12% of deal value that’s high
— Edmund Lee (@edmundlee) November 1, 2019
Google can have 20 years of your search history, a microphone and video camera in your house, 24/7 GPS location from your android phone, know when you’re home and when you sleep thanks to Nest, and now, they’ll know when and how you move around. https://t.co/MXGnJRDxCd
— Matt Haughey (@mathowie) November 1, 2019
This is great news for wearables and Fitbit. However, calling Google a competitor to Apple seems premature. Fitbit failed to capitalise on Pebble's tech and Wear OS efforts so far look underwhelming. https://t.co/ND5m1ilufE
— Karthekayan Iyer (@kkiyer90) November 1, 2019
Bold move in the face of antitrust concerns: Google to Buy Fitbit for $2.1 Billion via @NYTimes https://t.co/1oYnoEhlbX
— Erin Griffith (@eringriffith) November 1, 2019
Google just paid $2.1 billion to buy Fitbit. “Fitbit health and wellness data will not be used for Google ads," apparently. https://t.co/O7r5LnxpXI pic.twitter.com/oF3rlHUiTL
— Tom Warren (@tomwarren) November 1, 2019
Fitbit 2019 revenue estimates are $1.45B so Google buying for $2.1B is not even 2x revenue.
— Ben Bajarin (@BenBajarin) November 1, 2019
When negotiating an acquisition 3x revenue is usually the baseline. This is telling about the state of Fitbit.
It's very impressive that Fitbit managed to get $7.35 per share from Google. Fitbit shares last traded at that level back in January 2017. Google could have easily stuck it to Fitbit at this point but they didn't likely to make Fitbit employees happy and stay on board.
— Neil Cybart (@neilcybart) November 1, 2019
Google to acquire Fitbit for $2B. Quantified movement of physical self is no longer the leading edge of wellness intervention, intergenerational context is. Like California’s Surgeon General advocating screening for childhood trauma by ACES score. https://t.co/y9XJUGUhos
— Marshall Kirkpatrick (@marshallk) November 1, 2019
With Fitbit, Google can possibly gain a lot more insight into the health data about users. Many trust Fitbit with this data -- it has to be extremely valuable to Google. Of course, the acquisition can also affect that trust, if no lessons are learnt from Nest. https://t.co/6hwU8QOzO3
— Amit Gawande (@_am1t) November 1, 2019
And there it is. Fitbit getting bought by Google/Alphabet for $2.1 billion. $7.35 a share. Nearly 20% premium to yesterday's closing price. $FIT $GOOGL https://t.co/zu8iNczvrt
— Paul R. La Monica (@LaMonicaBuzz) November 1, 2019
This is an acquisition of data on consumers, not technology: https://t.co/n4IbeT7owc
— Michael McFaul (@McFaul) November 1, 2019
Who would have been a good suitor for Fitbit? I'm not sure (don't say Microsoft), but I don't have faith in Google.
— Daniel Rubino (@Daniel_Rubino) November 1, 2019
I don't see how mixing Wear OS + Fitbit is going to move the needle for Google vs Apple.
This isn't a strategy shift, it's a Hail Mary.https://t.co/GSVENkUcJZ
Scoop: Facebook also held talks to acquire Fitbit, but ultimately was only willing to pay roughly half of the $2.1 billion price Google said today it will pay for the business https://t.co/OZflzsbfe3
— Alex Heath (@alexeheath) November 1, 2019
Google’s largest acquisitions:
— Jon Erlichman (@JonErlichman) November 1, 2019
Motorola Mobility $12.5 billion
Nest Labs $3.2 billion
Doubleclick $3.1 billion
Looker $2.6 billion
Fitbit $2.1 billion
YouTube $1.65 billion
Waze $1.15 billion
HTC Pixel unit $1.1 billion
AdMob $750 million
ITA $700 million
DeepMind $650 million
Google's brazen attempt to acquire FitBit while so much antitrust scrutiny against the company swirls globally is shocking but not surprising.
— Luther Lowe (@lutherlowe) November 1, 2019
A quick glance at FitBit's privacy policy reveals some of the data Google gets from FitBit users if the deal is approved: pic.twitter.com/ZYZNPv1VUC
ElOhEl, that's what Nest promised too, and now they've been fully absorbed by Google. https://t.co/JBYE0WKgNP
— Kontra (@counternotions) November 1, 2019
Fitbit resumed trading. Up 16% nowhttps://t.co/p60Ou0lbsF
— Steve Kovach (@stevekovach) November 1, 2019
Looking forward to working with @parkjames & the really talented team @fitbit, excited about what we can do together! https://t.co/qkWUnrMKVB
— Rick Osterloh (@rosterloh) November 1, 2019
If I recall correctly, Alphabet acquiring FitBit means that Google now controls hardware that's tied to some people's health insurance coverage?
— Anil Dash is… Dark Mode (@anildash) November 1, 2019
we know where people live, what their interests are and who they talk....
— alfred ? (@alfredwkng) November 1, 2019
but how do we track their heartbeats and how often they sleep ???? https://t.co/DzeYmVmuRG
“We’re looking forward to working with the incredible talent at Fitbit, and bringing together the best hardware, software and AI, to build wearables to help even more people around the world.”
— M. Brandon Lee | THIS IS TECH TODAY (@thisistechtoday) November 1, 2019
Pay attention to the moves ?https://t.co/zsJ6Fl9uf9
Everyone: Wow Google buying FitBit:
— Tony Romm (@TonyRomm) November 1, 2019
Me: 230923423 words on antitrust scrutiny, a major test for the feds and data as a competition issue https://t.co/SIloRqGEWm
Fitbit announced it will be acquired by Google.
— Web3 Foundation (@web3foundation) November 1, 2019
Google, who is currently under an anti-trust investigation is promising "Fitbit health and wellness data will not be used for Google ads.” From @rachsieg and @TonyRomm in @washingtonpost.https://t.co/LjBjT0EVzI
1/
— Vince Kuraitis (@VinceKuraitis) November 1, 2019
IMO, WAPO article mischaracterizes Google acquisition of Fitbit https://t.co/xjEUGml59T:
"The deal puts Alphabet in a race against Apple when it comes to tracking fitness and health data."
This completely tracks w/ decade-long process of legitimizing, institutionalizing the authority of wearable trackers. From the beginning, Fitbit offered itself as a means of reorganizing everyday life via quantifiable datahttps://t.co/y3D0g0z3qf
— James Gilmore (@JamesNGilmore) November 1, 2019
No way our #health & other data should be allowed to be controlled by #google. this is all about expanded #surveillance of our most personal info, using #bigdata #AI #digitalmarketing @google will acquire Fitbit in $2.1 billion deal https://t.co/VutrUCd2iZ
— Jeffrey Chester (@chesterj1) November 1, 2019
When I talk about Google trying to become the "operating system of our lives" this is the kind of thing I am talking about. https://t.co/7GksMfnoW6
— Siva Vaidhyanathan??? (@sivavaid) November 1, 2019
.@washingtonpost @rachsieg and @TonyRomm on #Google's #Fitbit acquisition: Antitrust regulators have been “slow to the game” when it comes to looking at how data plays into fortifying monopoly power, said @Sally_Hubbard. "That's their source of dominance." https://t.co/AsUGlidKvW
— Open Markets (@openmarkets) November 1, 2019
Next week my "Privacy and Surveillance" class will read Self-Tracking by @ginasue and @dawnnafus.
— Siva Vaidhyanathan??? (@sivavaid) November 1, 2019
And now we have an event to pin it on. https://t.co/7GksMfnoW6
Yaaaaas!!!!! Shocked, but not shocked. THRILLLLED! ?Google will acquire @Fitbit in $2.1 billion deal and direct challenge to Apple https://t.co/OK5Xr4iqJT
— Stephanie Carls (@stephelisecarls) November 1, 2019
Why should Google be permitted to acquire even more companies while they’re under DOJ antitrust investigation? https://t.co/QwnEuYB6De
— Josh Hawley (@HawleyMO) November 1, 2019
Breaking: Google buys Fitbit for $2.1 billion https://t.co/U8Ti6h9zgi pic.twitter.com/QkkqPCSb7h
— The Verge (@verge) November 1, 2019
Google buys fitbit for $2.1Billion.https://t.co/DpEm3bUlg7
— Herbert Macaulay. (@TheCharlesIsidi) November 1, 2019
It’s official: $GOOG is buying @fitbit for $2.1B.
— Rock Health (@Rock_Health) November 1, 2019
From the wearable maker: “Fitbit health and wellness data will not be used for Google ads.”https://t.co/iPTUMoEKLW
Breaking News!!!https://t.co/bEUqKNDHXV
— Biswajeet Mallik (@biswajeet_137) November 1, 2019
Google buys Fitbit for $2.1 billion https://t.co/0NtrvMXAqH
— Madhav Chanchani (@madhavchanchani) November 1, 2019
Apple Watch Competition to Grow as Google Plans Its Own Wearables Following Fitbit Acquisition https://t.co/mTfqzv0Jmz pic.twitter.com/euewScOpQL
— Apple Streem (@applestreem) November 1, 2019
Google has announced that it's purchasing Fitbit.https://t.co/MQZlmWzgMB
— Mark Hurst (@markhurst) November 1, 2019
I'm announcing that you can dump your Fitbits in an environmentally friendly way: in NYC, with @Ewaste_NYC - please don't hurl them into the river!
Google/Fitbit is official. $2.1 billion. https://t.co/0RjEA85mGk
— Dan Primack (@danprimack) November 1, 2019
Excited to share that Fitbit announced an agreement to be acquired by Google. Read the full announcement here: https://t.co/9WT0Z3l1FH
— James Park (@parkjames) November 1, 2019
Fitbit shares surge 16% at the open after Google seals deal to acquire the company for more than $2Bhttps://t.co/e3UWGr6vmZ pic.twitter.com/AQD6GZfDXW
— CNBC Now (@CNBCnow) November 1, 2019
Google to acquire Fitbit, valuing the smartwatch maker at about $2.1 billion https://t.co/q4YEqf5Say
— Isabel Albers (@italbers) November 1, 2019
It’s official... https://t.co/mLTG5NqZ0b
— Christina Farr (@chrissyfarr) November 1, 2019
Google to acquire Fitbit, valuing the smartwatch maker at about $2.1 billion https://t.co/1iArZ1wPXs
— CNBC Tech (@CNBCtech) November 1, 2019
BREAKING: Google announces deal to acquire Fitbit.https://t.co/HKsZnbaJ42
— CNBC Now (@CNBCnow) November 1, 2019
알파벳, Fitbit 인수 발표. 금액은 현금으로 21억 달러. 주주 승인 및 정부기관 승인 거쳐 2020년에 인수 완료 예정. https://t.co/ImePjXZUN6
— 나가토 유키 (@nagato708) November 1, 2019
It’s official: Google is buying Fitbit for $2.1 billion https://t.co/R1l4V4hjdR
— TNW (@thenextweb) November 1, 2019
It’s official: Google is buying Fitbit for $2.1 billion https://t.co/oUyN57ng1r
— TNW (@thenextweb) November 1, 2019
#Google will acquire #Fitbit in $2.1 billion deal - hard to figure out how this plays out. The worlds biggest media co now owning & tracking your personal #health #data #risk #wearables @HeadUpLabs ? ? ? https://t.co/6ZCnpJMgfb
— Glenn Riseley (@GlennRiseley) November 2, 2019
In case Google didn't have enough of your personal data: https://t.co/wcmXpewYi3
— Adam Levin (@Adam_K_Levin) November 2, 2019
That’s big news! Google buys Fitbit for $2.1 billion https://t.co/StQOoqWvZf
— Ali Dahmash (@AliDahmash) November 1, 2019
As an avid @Fitbit user, I find this news somewhat terrifying, and give little credence to @Google’s promises to respect privacy. Why buy the company if you don’t plan to exploit the data? https://t.co/UOpkFIxhyA
— Borzou Daragahi ?? (@borzou) November 2, 2019
#Google announces $2.1B deal for #Fitbit acquisition: https://t.co/UDOEorGcqI
— PYMNTS (@pymnts) November 1, 2019
Apple requests U.S. tariff waivers for AirPods, Watches, and iPhone parts https://t.co/ZoOxY9ITEG pic.twitter.com/eEzRQy6SVn
— Rich Tehrani (@rtehrani) November 2, 2019
In the Google-Fitbit announcement, Fitbit says its health and wellness data “will not be used for Google ads.” https://t.co/KXoSDo1SrU
— Brian Fung (@b_fung) November 1, 2019
The press release promises “Fitbit health and wellness data will not be used for Google ads.” But that sounds awfully weasely. Spelling out what the data will be used for? Why pay $2.1 billion it you don’t have some scheme up your sleeves? https://t.co/rl9Zizl6OA
— Borzou Daragahi ?? (@borzou) November 2, 2019
俺たちのFitbitがGoogleに買収されてしまった。https://t.co/dqcxyocRQc
— ???筋肉??? (@Idios) November 2, 2019
Google will now get access to peoples #health #wellness data....goes more powerful @smartDataIncLtd #healthcare https://t.co/jVDz8ndQob
— Archana (@arcngp) November 2, 2019
I envision use of biometric data in the near future to better tailor Google Adds – now also based on the physiological status of the target subjecthttps://t.co/nsSUoNlnk1
— Atanas G. Atanasov (@_atanas_) November 2, 2019
CC: @Fabriziobustama @sminaev2015 @HaroldSinnott @medicosergio @Paula_Piccard @iambhutia @erlesen
Smart buy. That happened fast. @Google to acquire Fitbit, valuing the smartwatch maker at about $2.1 billion https://t.co/bcC6ErFMzC #BigData $GOOG pic.twitter.com/P5S1uEaqnY
— Daniel Newman (@danielnewmanUV) November 1, 2019
Fitbit now belongs to @Google https://t.co/heF4p4hfOM
— Tech Score (@TechScoreNY) November 2, 2019
Now where's my #pixelwatch ⌚️ #Fitbit #Google
Google to acquire Fitbit, valuing the smartwatch maker at about $2.1 billion - https://t.co/wM3tKGzkLy
— Aditya Shah,CFA (@AdityaD_Shah) November 1, 2019
Huge merger and acquisition nnews this week.. #edexcelbusiness #theme3 #growth #acquisitions #google #fitbit https://t.co/fp0PY1xsYD
— Andrea Briggs (@thebizteach) November 1, 2019
Is anybody else suddenly freaked out to wear their @Fitbit? Google knows enough about me already. https://t.co/tusAXIBTdx
— Megan E. McNally (@memcnally) November 2, 2019
ぱっと見、全体的にバリュエーションあがってるからM&Aが減ってて、ただアーリーステージでCVCからの投資は変わらず積極的なのかなと思ったけど、Googleにしてみたらスタートアップのバリュエーション高騰は誤差な気がしてきた。シンプルに戦略的にほしい会社があるか。https://t.co/9dpcstShFS pic.twitter.com/FXZKOlfuKS
— 遠藤 崇史 / Takafumi Endo (@Gyu07) November 1, 2019
Google pays $2.1 Billion for FitBit— highlighting the view that cash-rich companies spend cash unwisely, and should do more stock buybacks. Both Google and Fitbit were getting their clocks cleaned by Apple and Samsung and an expensive merger won’t fix that https://t.co/dtEsPCFIbY
— Amitabh Chandra (@amitabhchandra2) November 2, 2019
Facebook reportedly wanted to buy Fitbit but Google paid double https://t.co/jk2XLDJfuQ
— Tactical Tech (@Info_Activism) November 2, 2019
페이스북도 핏빗을 인수하려고 협상했지만 구글이 페이스북이 제안한 인수금액의 2배를 제시했다는 후문 https://t.co/sW9bFEZVIA
— H. Kim (@metavital) November 1, 2019
It’s official: Google is buying Fitbit for $2.1 billion https://t.co/1nBOBqmHxH
— TNW (@thenextweb) November 2, 2019
It’s official: Google is #buying #Fitbit for $2.1 billion https://t.co/F3yZLrjZbV via #quote via @thenextweb pic.twitter.com/5OLxIXANh8
— GoodLogik (@itsgoodlogik) November 2, 2019