I used to work in TV production, so this was a really interesting article for me. One thing that made me go ?: Even with Witherspoon and Aniston taking up $4mil an episode of it, $15mil an episode for a one-hour show about morning TV is fucking bonkers: https://t.co/VkPrSsUxww pic.twitter.com/MKWpe9wALR

— Ellen Shapiro (@designatednerd) October 15, 2019

AppleTV+'s #MorningShow costs $15 million an episode for a total of $300 million for two seasons, per sources, due in large part to the $2 million-an-episode fees that Reese Witherspoon and Jennifer Aniston negotiated https://t.co/cYFJh1rIR5

— Hollywood Reporter (@THR) October 15, 2019

Apple will fail absurdly hard at making content — they are the suckers at this poker table.

They should just cut a deal with @RobertIger or buy @Netflix and bring @reedhastings into the fold. https://t.co/M8ZkYtKq8Y

— gettheseat.com (we're hiring) (@Jason) October 15, 2019

The @AppleTV+ launch strategy takes shape, programming wise via @THR @natjarv

At Launch 11/1:
Morning Show
See
Dickinson
For All Man Kind
Oprah's Book Club
The Elephant Queen
+ kids content such as Snoopy in Space

11/28
Servant

12/6
Truth Be Toldhttps://t.co/714UoWqeur

— Rich Greenfield (@RichLightShed) October 16, 2019

‼️ | The Hollywood Reporter confirmed #Dickinson has been renewed for season two. https://t.co/5pEbHT09w9 pic.twitter.com/hL2c39tKdK

— Hailee Steinfeld News (@HSteinfeldNews) October 15, 2019

Apple decided it wanted to get into TV. Then came 2 years of a very steep learning curve. https://t.co/5jFHTkBtGA

— Matthew Belloni (@THRMattBelloni) October 15, 2019

The @AppleTV+ launch strategy takes shape, programming wise via @THR @natjarv

At Launch 11/1:
Morning Show
See
Dickinson
For All Man Kind
Oprah's Book Club
The Elephant Queen
+ kids content such as Snoopy in Space

11/28
Servant

12/6
Truth Be Toldhttps://t.co/714UoWqeur

— Rich Greenfield (@RichLightShed) October 16, 2019

Apple's Bumpy TV Launch: Inside the Tech Giant's Impending Arrival in Hollywood | Some eye-popping content cost estimates in this piece. $AAPL $DIS $NFLX https://t.co/7blMhc9PPP

— Diogenes (@WallStCynic) October 16, 2019

Sweet baby Jesus, Apple TV's "Morning Show" costs $15M per episode.

For reference, Game of Thrones was $15M per episode and Band of Brothers was $12M.https://t.co/YOyttTALfT pic.twitter.com/iWUOH2O20X

— Fat Tail Capital (@FatTailCapital) October 15, 2019

Apple’s #AmazingStories, #TheMorningShow, #Foundation have already changed showrunners and #See, sources say, is also making a change at the top: https://t.co/HAb8axGOcc pic.twitter.com/E28BKH1lVW

— Lesley Goldberg (@Snoodit) October 15, 2019

Apple decided it wanted to get into TV. Then came 2 years of a very steep learning curve. https://t.co/5jFHTkBtGA

— Matthew Belloni (@THRMattBelloni) October 15, 2019

Inside Apple's Long, Bumpy Road to Hollywood https://t.co/F217QKT5A6 pic.twitter.com/gWBQe6j8Oc

— Rich Tehrani (@rtehrani) October 16, 2019

Per multiple sources: Apple has already quietly renewed #Dickinson (production on S2 is underway), #See, #LittleAmerica and the Hilde Lysiak drama #HomeBeforeDark: https://t.co/HAb8axGOcc pic.twitter.com/92qh6Jf8ii

— Lesley Goldberg (@Snoodit) October 15, 2019

世界一の大企業アップルのハリウッド進出への軌跡
新ドラマ『モーニングショー』の１話あたりの製作費は＄１５M、全１０話２シーズンの製作費は＄３００M(３００億円）、主演のリース・ウィザースプーン、ジェニファー・アニストンのギャラは１話あたり$２M（２億円）https://t.co/BxmJ9wRSZE

— ヒロ・マスダ / Hiro Masuda (@IchigoIchieFilm) October 16, 2019

Apple hosts Hollywood premiere for its Apple TV+ drama 'For All Mankind" https://t.co/Z7kGnnV1tk

— iMore (@iMore) October 16, 2019