"It's a feature, not a company," isn't always bad advice. https://t.co/nZ2KfBTR8g

— Joseph Flaherty (@josephflaherty) September 20, 2019

Fitbit is allegedly exploring the possibility of a sale that could attract Alphabet Inc., which owns Google, as it struggles to maintain a strong market presence.https://t.co/lK8veuLBcH

— Axios (@axios) September 21, 2019

Fitbit is an example of a company struggling to get the "software in a box" business right. Software is eating the world and without a connected relationship with customers it's almost impossible to avoid becoming a commodity. Having telemetry is essential.https://t.co/DrwW5Aikx5

— Tren Griffin (@trengriffin) September 21, 2019

Fitbit considers whether it should explore a sale - sources https://t.co/P0G5ExxHHc @gregroumeliotis $FIT

— Reuters Deals (@reutersdeals) September 20, 2019

#Fitbit considers whether it should explore a sale. Qatalyst has been seeking to persuade Fitbit to explore its options for several weeks, arguing it could attract acquisition interest from #Google owner #Alphabet as well as private equity firms. #wearablehttps://t.co/3NgSRKoqD3

— viviane ribeiro arti (@viviane41861305) September 20, 2019

finally. https://t.co/IkLGEPEjAm

— Danielle Kosecki (@dkos07) September 20, 2019

.@GregRoumeliotis with the scoop, assists from @ReutersJF and @peard33 - Exclusive: Fitbit considers whether it should explore a sale - sources https://t.co/vOnvqwvATs

— Stephen Nellis (@StephenNellis) September 20, 2019

$FIT for a takeover? Struggling wearables company Fitbit surging 10% on this @Reuters report suggesting $FIT might want to get bought out. https://t.co/IzixtVEn4w

— Paul R. La Monica (@LaMonicaBuzz) September 20, 2019

#Fitbit reportedly looking for buyer after slashing 2019 revenue forecast @AndroidPolice @ztlaidlaw https://t.co/VNMFIWNycF

— Evan Kirstel at #Globalsummit19 (@evankirstel) September 21, 2019

BREAKING: CNBC is reporting that Fitbit hired Qatalyst to explore a potential sale but no deal is imminent https://t.co/IaVlsRdECZ @sherman4949

— Christina Farr (@chrissyfarr) September 20, 2019