Smart glass company North goes South.

Huge missed headline here https://t.co/JqEgo4GOed

— Alex B ? (@somospostpc) February 22, 2019

?scoop time ? the company behind those north smart glasses laid off 150 people, likely in manufacturing. this comes after the company dropped its starting price for the glasses by nearly 50%: https://t.co/VgG2nnOA35

— Ashley Carman (@ashleyrcarman) February 22, 2019

This is a terrible, horrible, no good, very bad sign for Snapchat's hardware business https://t.co/ef3I8N18EF

— Josh Constine (@JoshConstine) February 22, 2019

Smart glasses company North lays off 150 employees https://t.co/OmChKR2Sd5 pic.twitter.com/CMyJambHbC

— The Verge (@verge) February 22, 2019

This is a terrible, horrible, no good, very bad sign for Snapchat's hardware business https://t.co/ef3I8N18EF

— Josh Constine (@JoshConstine) February 22, 2019

?scoop time ? the company behind those north smart glasses laid off 150 people, likely in manufacturing. this comes after the company dropped its starting price for the glasses by nearly 50%: https://t.co/VgG2nnOA35

— Ashley Carman (@ashleyrcarman) February 22, 2019

Four months ago, KW tech darling North revealed it was pivoting to smart glasses and had hired hundreds on the back of a historic $160-million VC raise. This week it laid off as many as 150 people. https://t.co/jEL3oSP5Av

— Josh O'Kane (@joshokane) February 22, 2019

Breaking: Ottawa is suspending its $24-million investment in @focalsbynorth following mass layoffs at the smart glasses company: https://t.co/dRzbNRX9Ie

— Zane Schwartz (@ZaneSchwartz) February 22, 2019

I hate to see a Canadian tech company not doing well, especially North which has lots of good people, but this isn't surprising. Smart glasses aren't a smart idea. https://t.co/lLsbwQlwT3

— Peter Nowak (@peternowak) February 22, 2019

Belatedly posting this scooplet: North won't be getting any more of the $24 million in Canadian government funding that it was awarded just this past November. That's after it laid off 150 people (as @ashleyrcarman @verge first reported)https://t.co/uazp9t5LrC

— Murad Hemmadi (@muradhem) February 22, 2019

Ottawa suspends $24-million investment in Waterloo-based smart-glasses company North following mass layoffs. https://t.co/pqk3HTPQ9F

— David Skok (@dskok) February 22, 2019