Choosing has become a chore, and Netflix knows this. So it's counting on Play Something, as well as several other initiatives, to help fix the issue before it turns into a crisis. @TVMoJoe reports https://t.co/Y1CAJHivo8

— Vulture (@vulture) April 28, 2021

Netflix believes audiences are more ready now. Today, the company is launching Play Something, a new viewing mode designed to make it easier for the indecisive among us to quickly find something to watch https://t.co/hy9WymLMM3 pic.twitter.com/Y7RqgUK15X

— Vulture (@vulture) April 28, 2021

The goal of this new shuffle feature is to eliminate, or at least ease, the Peak TV-era anxiety so many of us feel while trying to find something to watch. But unlike its past attempt, it won’t be automatic: https://t.co/ICFjlAEQFV

— Vulture (@vulture) April 28, 2021

i have been asking for this for years omg. wow, if only netflix had live channels instead of having to pick shows at all! https://t.co/D8zycPwXYP

— george (@gtinari) April 28, 2021

Here, how Netflix is working to solve one of its biggest threats: decision fatigue. @TVMoJoe's exclusive report on Play Something: https://t.co/hy9WymLMM3

— Vulture (@vulture) April 28, 2021

Anyway, I had fun talking to Netflix's product team about how they made this happen. Lots of charts and slides on Zoom, and yet never boring. My story tries to distill what I learned, and I hope you'll check it out on @vulture: https://t.co/U31UxPCSC0

— TVMoJoe (@TVMoJoe) April 28, 2021

Choosing has become a chore, and Netflix knows this. It’s counting on Play Something, as well as several other initiatives, to help fix the issue before it turns into a crisis. Netflix's quest to end scrolling, by @TVMoJoe: https://t.co/ICFjlAEQFV

— Vulture (@vulture) April 28, 2021

A few of my colleagues have been working on this problem for a long time, and I've been watching the design solution evolve. It's great to see it now out in the wild – https://t.co/XxamBkV7Fk

— ??? ??? (@kaigani) April 28, 2021

The feature also represents a major salvo in the streamer’s increasingly urgent battle against a problem it helped create: decision fatigue https://t.co/ICFjlAEQFV pic.twitter.com/1tRYGLsnMA

— Vulture (@vulture) April 28, 2021

Today we launched the "Play Something" feature on TV devices, designed to help members instantly find a new show or movie to dive into, and relieve the burden of choice. Congrats to ⁦@glenrdavis⁩ and team! https://t.co/wKoGgUDh1p

— Ratna Desai (@RatnaDesai1) April 28, 2021

Anyway, I had fun talking to Netflix's product team about how they made this happen. Lots of charts and slides on Zoom, and yet never boring. My story tries to distill what I learned, and I hope you'll check it out on @vulture: https://t.co/U31UxPCSC0

— TVMoJoe (@TVMoJoe) April 28, 2021

On Decision Fatigue
Inside @Netflix’s Quest to End Scrolling https://t.co/TjCqVdoi9T? via @vulture

— Raju Narisetti (@raju) April 28, 2021

Today we launched the "Play Something" feature on TV devices, designed to help members instantly find a new show or movie to dive into, and relieve the burden of choice. Congrats to ⁦@glenrdavis⁩ and team! https://t.co/wKoGgUDh1p

— Ratna Desai (@RatnaDesai1) April 28, 2021

NEW WORK for @vulture! AD: josiah whitfield w/ the best art direction ever: MORE skeletons and skulls! ??? story by @TVMoJoe on @netflix decision fatigue: https://t.co/qh6bUD3pVG #illustration #vector #editorial #editorialillustration #illustrator pic.twitter.com/uJhV5vkH0g

— martin gee 朱威華 (@ohmgee) April 28, 2021

넷플릭스, 선택 피로 줄이기 위해 TV 채널 돌려보는 느낌주는 "Play Something" 기능 출시

작년 11월 프랑스에서 테스트했던 기능이군요

Inside Netflix’s Quest to End Scrolling https://t.co/6iucX5COhT

— lunamoth (@lunamoth) April 28, 2021

Netflix today launches a major evolution to its user interface, one which gives the platform a more TV-like feel--and takes aim at a big headache for streamers: Decision fatigue. My exclusive look inside the creation of PLAY SOMETHING, up now at @vulture https://t.co/U31UxPCSC0

— TVMoJoe (@TVMoJoe) April 28, 2021

Great piece by @TVMoJoe. But I weirdly miss the basic cable experience of accidentally dropping into the middle of a show or movie https://t.co/0NgIT1Yj9T pic.twitter.com/fDE1NX8L3t

— Ryan Faughnder (@RFaughnder) April 28, 2021

Next time you open Netflix, it could automatically start streaming a show it picks for you https://t.co/AhYAgDUXh4

— Justin Miller (@justinjm1) April 28, 2021

"The TV industry calls this process of connecting consumers to content “discovery,” and it’s not puffery to say Netflix does it better than any other streaming service — by a lot." Today, Play Something is available worldwide. More from Vulture below!https://t.co/ddZPWI0d00

— ebony (@ynobeturner) April 28, 2021

Netflix is launching Play Something, a new viewing mode designed to make it easier for the indecisive among us to quickly find something to watch. It's part of the company's battle against a problem it helped create: decision fatigue. @TVMoJoe reports https://t.co/sBoms10JXP

— New York Magazine (@NYMag) April 28, 2021