You'll be hearing a lot about FLoC. Here's a rundown -> Google's FLoC, which helps advertisers perform behavioral targeting, avoids privacy risks of 3rd-party cookies, but creates new privacy issues in the process https://t.co/Cps1AR5xxE pic.twitter.com/40phz7hLdg

— Glenn Gabe (@glenngabe) March 5, 2021

"[Google's] framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads."https://t.co/NWwbsGYlTX

— Ailo (@airavn) March 5, 2021

“The third-party cookie is dying, and Google is trying to create its replacement.” https://t.co/sG1YxSEykJ

— Kévin Dunglas (@dunglas) March 5, 2021

It took a day for privacy advocates to move the goalposts from online tracking to targeted ads. Google will no longer track “Dare likes WandaVision” for ads but will show ads to users is in a group of WandaVision fans.

The EFF says that’s still bad.https://t.co/tMFc2MLAiY

— Dare Obasanjo (@Carnage4Life) March 5, 2021

Websites wont be able to spy on you via cookies, instead the browser will directly spy on you AND then give access to that data to websites... https://t.co/Re8IFTNMQe

— Waqas (@worqas) March 5, 2021

Very interesting analysis by @EFF of the new user-tracking strategies that #Google is shaping.

But they forget that Google's business relies on advertisers: "Google needs [..] to design its browser to work for users, not for advertisers"?

You idealists!https://t.co/adDbHHCTJJ

— ＧΛËＬ ＤＵＶΛＬ (@gael_duval) March 5, 2021

A.k.a. wolf in sheep’s clothing, bait-and-switch, privacy washing, and I wish (but sadly not) an early April Fools’ prank.

“The core design involves sharing new information with advertisers. Unsurprisingly, this also creates new privacy risks.” https://t.co/VwfrK2IXus

— Gabriel Weinberg (@yegg) March 5, 2021

L'EFF tire à boulets rouges sur le système de ciblage que Google veut généraliser pour remplacer les cookies. "Every site you visit will have a good idea about what kind of person you are on first contact, without having to do the work of tracking you". ⬇️https://t.co/2xBJ6KllSx

— Guillaume Champeau (@gchampeau) March 5, 2021

Excellent @EFF summary of threats from Google Floc: “In order to monitor how FLoC groups correlate with sensitive categories, Google will need to run massive audits using data about users’ race, gender, religion, age, health, and financial status.” https://t.co/N80kzXp9PT

— Hamed Haddadi (@realhamed) March 4, 2021

Third-party cookies are dying, and Google wants to perpetuate targeted ads with new “privacy-preserving” technology. But its FLoC proposal creates new privacy issues, and could exacerbate problems with discrimination and exploitation. https://t.co/ovCOrO4f3M

— EFF (@EFF) March 3, 2021

This is 100% where we are today and you can witness Google's strategic dark patterns at play, while they want to convince the market to replace invasive cookies with technologies that are even more invasive: https://t.co/guLGnygMJb

— Philippe MÉDA ?? (@icopilots) March 5, 2021

It took a day for privacy advocates to move the goalposts from online tracking to targeted ads. Google will no longer track “Dare likes WandaVision” for ads but will show ads to users is in a group of WandaVision fans.

The EFF says that’s still bad.https://t.co/tMFc2MLAiY

— Dare Obasanjo (@Carnage4Life) March 5, 2021

Don't be fooled. No big advertising company (Google, Facebook) is there to protect your privacy. "FLoC is meant to be a new way to make your browser do the profiling that third-party trackers used to do themselves"https://t.co/j75dsAE1ww

— Ani Lopez (@anilopez) March 5, 2021

Google’s FLoC Is a Terrible Idea https://t.co/HF8VBzQKdb pic.twitter.com/DphsY14dhM

— Quentin '?' ADAM (@waxzce) March 5, 2021

Critique of Google’s Floc from the @EFF. TL;DR: Until you eliminate fingerprinting, Floc is a giant data leak : https://t.co/wyRkY586z8

— Ari Paparo (@aripap) March 5, 2021

Google’s FLoC is part of a suite intended to bring targeted ads into a privacy-preserving future. Unsurprisingly, this also creates new privacy risks.https://t.co/ovCOrNMEce

— EFF (@EFF) March 6, 2021

Google’s FLoC Is a Terrible Idea https://t.co/SEWltCg1x3 @EFF

— Joe Ingeno (@JoeIngeno) March 6, 2021

FLoCはひどいアイデアって記事の原文ね。つーかグループ分けした時点でわけわからん偏見である程度ユーザー絞り込めるの恐ろしいな。絶対上手く行かないと思う

Google’s FLoC Is a Terrible Idea https://t.co/UJiv7MPQjh @effより

— さしぐめ / sasigume (@sasigume) March 6, 2021

電子フロンティア財団のFLoCに対する見解。みんな、Googleに騙されちゃいかんぞということか。https://t.co/AvGEXpdAOM

— ???????? ?????? (@catapultsuplex) March 4, 2021

EFFさんはFLoCにお怒りのようです / “Google’s FLoC Is a Terrible Idea | Electronic Frontier Foundation” (4 users) https://t.co/raAn4XMYDQ

— Yoshiki Kato (@burnworks) March 5, 2021

Google’s FLoC Is a Terrible Idea https://t.co/mg8qLaBgLf #programming #softwareengineering #bigdata #datascience #analytics #ai #python #javascript

— Lewis Gavin (@GavLaaaaaaaa) March 4, 2021