To understand how Apple's change affect FB, consider these internal numbers we obtained. In the last 6 months of 2020, the co had more than 12.6 million monthly active paying advertisers, up from 11.9 million in the first half of this year. https://t.co/iDrqGrPtt3

— Ryan Mac ? (@RMac18) December 22, 2020

Facebook has said its standing up for small business in challenging Apple over a change requiring people to opt-in to being tracked across the web. Internally at FB, some called the campaign "self serving" and "bad PR." Our report from the inside: https://t.co/iDrqGrPtt3

— Ryan Mac ? (@RMac18) December 22, 2020

"It feels like we are trying to justify doing a bad thing by hiding behind people with a sympathetic message.”

Genuinely curious if these people — FB employees who think they don’t *yet* work for a self-serving corporation — actually exist. https://t.co/x94IUbZUjT

— Nick Statt (@nickstatt) December 22, 2020

FB VP Dan Levy said on an internal forum that the company's small business campaign was “not about our business model” and that Apple's marketing was trying to convince people that. On that same thread an employee shared a meme asking "Are we the baddies?"https://t.co/iDrqGrPtt3 pic.twitter.com/lOkflCvT2m

— Ryan Mac ? (@RMac18) December 22, 2020

"Some" employees don't believe them?

Makes me worry about the "others"...https://t.co/ybgVslObyO

— Chris Maddern (@chrismaddern) December 22, 2020