아래 삽입 코드를 선택 후 복사( Ctrl+C 또는 ⌘-C)하여 여러분 블로그나 기사의 HTML소스에 넣어 삽입하시면 됩니다.
<script src="https://editoy.com/posts/2653.js"></script><noscript>https://editoy.com/posts/2653 [가비아: 김국현 컬럼] 2015년, IT의 과제 – 우리 앞에 놓인 진자 사이를 통과할 용기<p> v\:* {behavior:url(#default#vml);} o\:* {behavior:url(#default#vml);} w\:* {behavior:url(#default#vml);} .shape {behavior:url(#default#vml);} ; 어느덧 쌀쌀한 바람이 불기 시작했다. 아침 창을 열면 들어오는 가을의 냄새, 올해도 네 조각 중 한 조각밖에 남지 않았다. IT의 1년은 속세의 7년이라는 말처럼 올해도 수많은 IT 뉴스들은 흘러오고 또 지나갔다. IT 트렌드를 정리하고 여기에서 인사이트를 수집, 기업 경영진에게 전달하는 일을 업으로 삼고 있지만, “그래서, 지금 무엇을 해야 하느냐?”는 질문에는 늘 머뭇거린다. 정말 알 수 없기 때문이다. 무엇을 해야 하는지, 앞으로 해야 하는 행동에 조언을 하는 일은 장기판의 훈수와는 사뭇 다르다. 이 바닥에서 몇 수 앞을 미리 읽고 움직이는 일 따위는 좀처럼 할 수가 없는데, 업계의 장기판 자체가 요동치고 있고, 또 더 나아가 아예 장기의 규칙 자체가 바뀌기 때문이다. 우리가 할 수 있는 일이란, 그 변화의 장기적 흐름, 그러니까 이미 드러난 변화의 속도와 주기를 파악하는 일 정도다. 그리고 용기를 내 발을 내딛는 것뿐이다. 하지만 ‘하늘 아래 새로운 일은 없다’는 옛말, 이 격변의 공간에서도 일리가 있다. 주기적으로 반복되는 일종의 진자 운동이 한 방향의 진보를 또 다른 압력에 의해 선회시키니, 익숙한 풍경이 다시 찾아오는 것이다. IT의 이야기로 풀어 보자면, 코드가 메인프레임이라는 서버에서 돌다가, PC라는 클라이언트로 내려가다가, 다시 웹이라는 서버에서 돌다가, 다시 앱이라는 클라이언트로 돌다가, 다시 클라우드라는 서버로 돌아오는 주기적 진자 운동을 반복하는 식이다. 데이터베이스도 전산기 시절 파일로 계층별로 정리하다가, 관계형 데이터베이스로 과하게 꼼꼼히 정리하려다가, 이제 다시 NoSQL이라 하여 다시 주욱 풀어 버리는 진자 운동이 진행 중이다. 이 파동이 어떤 단계에 있고 어떤 반대급부가 기다리고 있는지만 알아도 적절한 예측은 가능할 수도 있다. 그러나 늘 문제는 그래서 내가 어떤 행동을 할지에 대한 것이다. ; 조금 더 주기를 길게 보면 또 다른 시각이 보인다. 제프리 무어가 일전에 언급한 일이지만, 기본적으로 IT는 그 발전 과정에 있어 장부 시스템(System of Record)에 치중했다. 근래에 사교(社交) 시스템(System of Engagement)으로 그 역할의 무게 중심이 옮기고 있는 것은 누구나 느끼는 일이다. 또 하나의 진자 운동이다. 물론 ‘기록’과 ‘참여’는 동시에 일어날 수도 있고, 요즈음 뜨는 시스템들은 이 둘의 조화에서 탄생했다. 진자 운동은 어느 한 극단을 선택하는 것이 아니라, 양쪽을 오가며 새로운 곡선을 그린다. 혁신 시스템(System of Innovation)으로서의 역할이 크다는 논조도 결국 마찬가지 맥락이다. ‘정-반-합‘인 셈이다. 어떤 큰 진자가 그 방향을 바로 ‘사교’, 즉 사람을 향한 방향으로 돌리고 있음이 보일 뿐이다. 사교 시스템이라고 내가 번역한 System of Engagement란, CE(Customer Engagment)라는 마케팅 용어에서 볼 수 있는 바로 그 ‘인게이지먼트’다. 고객 관리라느니 고객 연계라느니 고객 참여라느니 적절한 번역이 없어서 제각각 표기되고 있으나, 오히려 흔해서 예스러워 보이는 ‘사교’라는 말이 어울린다. 소셜이라는 풍조가 결국 이끌어 가고 있는 세상도, ‘사교’가 풍성한 환경이니 말이다. ; 이렇듯 IT는 기계의 엄밀함보다 사람 사이의 따뜻함을 추구하기로 한 것이다. 시야를 넓혀 보면 또 무언가 보인다. 그것은 온라인에서 오프라인으로 서서히 움직이는 거대한 진자다. 모든 것이 온라인으로 매진하는 것만 같은 IT 신천지를 우리는 살고 있지만, 오프라인의 소중함이 다시 진자를 끌어당기고 있다. 인간은 아직 오프라인에서 살고 있기 때문이다. 온라인 비즈니스가 중요하다고는 하나 오프라인 비즈니스의 규모에 비하면 비할 바가 못 된다. 최근 O2O(Online 2 Offline)라던가 옴니채널(Omni Channel)이라던가 온오프라인 융합의 트렌드가 형성되는 배경도, 결국은 오프라인의 중요성을 다시 인식했기 때문이다. 온라인의 혁신을 오프라인으로 다시 데려 오는 과정, 온라인에 몰려 간 이들을 오프라인으로 보내 드리는 과정이 지금 시작하고 있다. 그래서 우리는 지금 무슨 행동을 해야 할까? 여전히 알 수 없는 일이다. 다만 진자에는 관성이 있기 때문에 2015년에도 여전히 사람을 향해, 오프라인을 향해 IT는 움직일 것이라는 점뿐이다. 무슨 행동을 해야 할지 도무지 알 수 없지만, 그래도 우리 모두 각자의 입장에서 무언가 시작해보기에 좋은 시절이 돌아 올 것만 하는 느낌은 지울 수 없다. 우리는 여전히 ‘오프라인’에 살고 있는 ‘사람’들이니 말이다. 너무 낙관적인가? 장기적 시점은, 멀리 보는 일은, 사람을 대개 낙관적으로 만든다. 멀리 봐야 전진할 용기가 생긴다. 인간 특유의 서바이벌 방식이다.;</noscript>
<script src="https://editoy.com/posts/2653.js"></script><noscript>https://editoy.com/posts/2653 [가비아: 김국현 컬럼] 2015년, IT의 과제 – 우리 앞에 놓인 진자 사이를 통과할 용기</noscript>
<iframe style="display: block; background: none repeat scroll 0% 0% transparent; border: medium none; overflow: hidden; width: 100%; height: 100%;" src="https://editoy.com/posts/2653.embed" frameBorder=no ></iframe>
<div class="curation-body"><link href="https://editoy.com/static/media/style/curate.css" rel="stylesheet" type="text/css" /><!--[if !mso]> <style> v\:* {behavior:url(#default#vml);} o\:* {behavior:url(#default#vml);} w\:* {behavior:url(#default#vml);} .shape {behavior:url(#default#vml);} </style> <![endif] --><!--StartFragment--><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"><br></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <!--[if !supportEmptyParas]--> <!--[endif]--> <o:p></o:p></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">어느덧 쌀쌀한 바람이 불기 시작했다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">아침 창을 열면 들어오는 가을의 냄새</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">올해도 네 조각 중 한 조각밖에 남지 않았다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. IT</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">의 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">1</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">년은 속세의 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">7</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">년이라는 말처럼 올해도 수많은 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">IT </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">뉴스들은 흘러오고 또 지나갔다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">IT </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">트렌드를 정리하고 여기에서 인사이트를 수집</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">기업 경영진에게 전달하는 일을 업으로 삼고 있지만</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, “</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">그래서</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">지금 무엇을 해야 하느냐</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">?”</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">는 질문에는 늘 머뭇거린다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">정말 알 수 없기 때문이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">무엇을 해야 하는지</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">앞으로 해야 하는 행동에 조언을 하는 일은 장기판의 훈수와는 사뭇 다르다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">이 바닥에서 몇 수 앞을 미리 읽고 움직이는 일 따위는 좀처럼 할 수가 없는데</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">업계의 장기판 자체가 요동치고 있고</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">또 더 나아가 아예 장기의 규칙 자체가 바뀌기 때문이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">우리가 할 수 있는 일이란</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">그 변화의 장기적 흐름</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">그러니까 이미 드러난 변화의 속도와 주기를 파악하는 일 정도다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">그리고 용기를 내 발을 내딛는 것뿐이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">.</span></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">하지만 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">‘</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">하늘 아래 새로운 일은 없다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">’</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">는 옛말</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">이 격변의 공간에서도 일리가 있다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">주기적으로 반복되는 일종의 진자 운동이 한 방향의 진보를 또 다른 압력에 의해 선회시키니</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">익숙한 풍경이 다시 찾아오는 것이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. IT</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">의 이야기로 풀어 보자면</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">코드가 메인프레임이라는 서버에서 돌다가</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, PC</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">라는 클라이언트로 내려가다가</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">다시 웹이라는 서버에서 돌다가</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">다시 앱이라는 클라이언트로 돌다가</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">다시 클라우드라는 서버로 돌아오는 주기적 진자 운동을 반복하는 식이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">데이터베이스도 전산기 시절 파일로 계층별로 정리하다가</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">관계형 데이터베이스로 과하게 꼼꼼히 정리하려다가</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">이제 다시 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">NoSQL</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">이라 하여 다시 주욱 풀어 버리는 진자 운동이 진행 중이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">이 파동이 어떤 단계에 있고 어떤 반대급부가 기다리고 있는지만 알아도 적절한 예측은 가능할 수도 있다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">그러나 늘 문제는 그래서 내가 어떤 행동을 할지에 대한 것이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <!--[if !supportEmptyParas]--> <!--[endif]--> <o:p></o:p></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">조금 더 주기를 길게 보면 또 다른 시각이 보인다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">제프리 무어가 일전에 언급한 일이지만</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">기본적으로 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">IT</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">는 그 발전 과정에 있어 장부 시스템</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">(System of Record)</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">에 치중했다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">근래에 사교</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">(</span><span style="letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">社交</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">) </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">시스템</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">(System of Engagement)</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">으로 그 역할의 무게 중심이 옮기고 있는 것은 누구나 느끼는 일이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">또 하나의 진자 운동이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">물론 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">‘</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">기록</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">’</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">과 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">‘</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">참여</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">’</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">는 동시에 일어날 수도 있고</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">요즈음 뜨는 시스템들은 이 둘의 조화에서 탄생했다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">진자 운동은 어느 한 극단을 선택하는 것이 아니라</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">양쪽을 오가며 새로운 곡선을 그린다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">혁신 시스템</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">(System of Innovation)</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">으로서의 역할이 크다는 논조도 결국 마찬가지 맥락이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. ‘</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">정</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">-</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">반</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">-</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">합</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">‘</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">인 셈이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">어떤 큰 진자가 그 방향을 바로 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">‘</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">사교</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">’, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">즉 사람을 향한 방향으로 돌리고 있음이 보일 뿐이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">사교 시스템이라고 내가 번역한 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">System of Engagement</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">란</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, CE(Customer Engagment)</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">라는 마케팅 용어에서 볼 수 있는 바로 그 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">‘</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">인게이지먼트</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">’</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">고객 관리라느니 고객 연계라느니 고객 참여라느니 적절한 번역이 없어서 제각각 표기되고 있으나</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">오히려 흔해서 예스러워 보이는 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">‘</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">사교</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">’</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">라는 말이 어울린다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">소셜이라는 풍조가 결국 이끌어 가고 있는 세상도</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, ‘</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">사교</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">’</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">가 풍성한 환경이니 말이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <!--[if !supportEmptyParas]--> <!--[endif]--> <o:p></o:p></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">이렇듯 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">IT</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">는 기계의 엄밀함보다 사람 사이의 따뜻함을 추구하기로 한 것이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">시야를 넓혀 보면 또 무언가 보인다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">그것은 온라인에서 오프라인으로 서서히 움직이는 거대한 진자다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">모든 것이 온라인으로 매진하는 것만 같은 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">IT </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">신천지를 우리는 살고 있지만</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">오프라인의 소중함이 다시 진자를 끌어당기고 있다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">인간은 아직 오프라인에서 살고 있기 때문이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">온라인 비즈니스가 중요하다고는 하나 오프라인 비즈니스의 규모에 비하면 비할 바가 못 된다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">최근 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">O2O(Online 2 Offline)</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">라던가 옴니채널</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">(Omni Channel)</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">이라던가 온오프라인 융합의 트렌드가 형성되는 배경도</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">결국은 오프라인의 중요성을 다시 인식했기 때문이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">온라인의 혁신을 오프라인으로 다시 데려 오는 과정</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">온라인에 몰려 간 이들을 오프라인으로 보내 드리는 과정이 지금 시작하고 있다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">그래서 우리는 지금 무슨 행동을 해야 할까</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">? </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">여전히 알 수 없는 일이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">다만 진자에는 관성이 있기 때문에 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">2015</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">년에도 여전히 사람을 향해</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">오프라인을 향해 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">IT</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">는 움직일 것이라는 점뿐이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"> <span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">무슨 행동을 해야 할지 도무지 알 수 없지만</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">그래도 우리 모두 각자의 입장에서 무언가 시작해보기에 좋은 시절이 돌아 올 것만 하는 느낌은 지울 수 없다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">우리는 여전히 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">‘</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">오프라인</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">’</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">에 살고 있는 </span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">‘</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">사람</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">’</span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">들이니 말이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">너무 낙관적인가</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">? </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">장기적 시점은</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">멀리 보는 일은</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">, </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">사람을 대개 낙관적으로 만든다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">멀리 봐야 전진할 용기가 생긴다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">인간 특유의 서바이벌 방식이다</span><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">. </span></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><br></span></p><p class="0" style="text-indent:15.0pt;background:#ffffff;mso-pagination:none;text-autospace:none;mso-padding-alt:1.0pt 4.0pt 1.0pt 4.0pt;"><span lang="EN-US" style="font-family: 나눔명조; letter-spacing: 0pt; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><a href="http://social.gabia.com/" target="_blank" class="tx-link" style="color: rgb(16, 66, 88); font-family: Calibri, 'Lucida Grande', 'Apple SD Gothic Neo', 'Lucida Sans Unicode', 'Malgun Gothic', Helvetica, Verdana, sans-serif; font-size: 16px; text-indent: 0px; line-height: normal; text-align: center;"><span class="imageblock" style="display: inline-block; width: 500px; height: auto;"><img src="http://cfile2.uf.tistory.com/image/2564F74453AB856A0DABC7" height="169" width="500" style="border-width: 0px; cursor: pointer;"></span></a></span></p><!--EndFragment--><div class="editedby-logo"><a href="https://editoy.com/goodhyun"><img src="https://editoy.com/static/media/images/editoywith.png">goodhyun <img class="userthumb" width="32" src="https://pbs.twimg.com/profile_images/1367028483335987203/Sia9MRDP_normal.jpg" alt="goodhyun's image" /></a></div></div>