Apple은 반독점 조사가 다가오자 App Store 알고리즘을 조정

ment 9/10 '19 posted (9/10 '19 edited) 뉴스 IT

• 7 월 12 일부터 Apple은 모든 Apple 앱에 대한 알고리즘의 그룹화 기능을 해제했습니다.

• "TV"의 상위 결과는 4 개의 Apple 응용 프로그램에서 두 개가 되었습니다.

• 애플은 같은 개발자의 앱이 종종 함께 표시되는 앱 스토어 랭킹 엔진의 기능 때문에 이런 일이 발생했다고 말했습니다.

• 대신 애플의 인기가 높고 일반적인 이름이 광범위한 검색어와 밀접한 관련이 있기 때문에 애플 앱은 일반적으로 경쟁 업체보다 순위가 높다고 말했습니다.

• 애플 대변인은 회사가 과거 검색 결과를 기록하지 않았기 때문에 데이터를 확인할 수 없다고 말했습니다.

• Apple은 NYT에 1 년 넘게 App Store를 검색할 때 애플 앱의 인기가 적거나 관련성이 낮은 경우에도 애플의 자체 앱을 보여준다고 인정했습니다.

• 분석에 따르면 일부 앱 스토어 검색은 경쟁 업체의 제품보다 애플의 다른 앱이 관련성이 낮거나 인기가 없는 경우에도 "라이벌의 결과를 보여주기 전에 최대 14 개의 애플 앱을 생성했다"고 밝혔습니다.

• Apple의 App Store는 자사의 응용 프로그램에 타사에 비해 매우 큰 프로모션 혜택을주고 있다고 연구자들은 발견하고 Apple의 주요 간부는 "실수는 없었습니다."

• 그러나 New York Times의 새로운 보고서에 따르면, 공식적인 Apple 앱이 아닌 다른 개발자를 돕기 위해 국제 독점 금지 조사가 진행되는 동안 App Store의 검색 알고리즘이 조용히 변경되었습니다.

Apple adjusted App Store algorithm to reduce presence of its own apps in search results [9to5mac.com]

How Apple’s Apps Topped Rivals in the App Store It Controls [www.nytimes.com]

Apple tweaks its App Store algorithm as antitrust investigations loom [techcrunch.com]

Apple tweaked App Store searches so its apps don't always rank first [www.engadget.com]

Apple ‘improved’ App Store search after its own apps unfairly dominated results [www.theverge.com]

Antitrust Concerns Prompt Apple Search Change [www.pymnts.com]

Apple Tweaked App Store's Search Algorithm to Demote Its Own Apps in Search Results [www.iphonehacks.com]

Investigation finds Apple ranked own apps over competitors for years [www.businessinsider.com]

Apple will stop inflating its own apps in the App Store [www.dailydot.com]

Apple App Store Anti-Trust Algorithms [medium.com]

Apple adjusted App Store algorithm to make sure its own apps don't appear so often in top search results [www.idownloadblog.com]

Apple Reportedly Revises App Store Search Algorithm to Handicap Own Apps [www.iphoneincanada.ca]

Apple says it changed App Store search following antitrust concerns [www.cnbc.com]

Apple tweaks App Store results to show fewer of its own apps, report says [www.cnet.com]

newest replies popular replies

Open Wiki - Feel free to edit it. -

9/10 '19 answered

Finally.https://t.co/EFBaL54PMt
— ilia kukharev (@ilyakuh) September 9, 2019

This story helps explain why trying to find the app you want in the Apple App Store can be so frustrating. And if you don't feel like reading, just scroll through the incredible interactive graphics. https://t.co/uK4x3jDwoE pic.twitter.com/kCFlVmwKn4
— Kashmir Hill (@kashhill) September 9, 2019

애플이 앱스토어 검색결과에서 얼마나 자체 애플앱을 우대하고 타사의 앱을 차별하는지를 뛰어난 그래픽으로 보여주는 NYT기사 https://t.co/e1n9AjcLnT 2013년 Music검색에서 스포티파이가 1등이었는데 애플뮤직이 나온 뒤로 23위까지 검색결과가 추락…
— 에스티마 (@estima7) September 9, 2019

i think a big thing we'll still be grappling with years from now was how we spent years uncritically absorbing content via recommendation engines and algorithms and how so many of the choices we thought were our own were really driven by this kind of stuff https://t.co/FKQQk0jRFf
— Charlie Warzel (@cwarzel) September 9, 2019

This is Apple at its absolute worst. Exploiting its monopoly control over the App Store to self-deal their own wares to the very top, at the expense of third-party makers. May the antitrust busters strike at this with furious might. https://t.co/hFJBgoow9o
— DHH (@dhh) September 9, 2019

Great piece by the New York Times showcasing Apple leveraging its control of the App Store to punish Spotify in favor of Apple Music. Also loved the interactive elements of this piece. All around fantastic investigative journalism. https://t.co/4nrHmNohdV
— Sachin Rekhi (@sachinrekhi) September 9, 2019

We analyzed six years of App Store search results and found a clear theme: Apple has been the overwhelming winner for many common searches, even when its apps were less relevant and less popular than rivals'.https://t.co/WMsPYLCJ4G
— Jack Nicas (@jacknicas) September 9, 2019

Extremely well-done visualization of how Apple uses its App Store control to tie platform ownership into market dominance for its own apps. https://t.co/LtfsTHiTCK
— Anil Dash ? (@anildash) September 9, 2019

Nine times out of ten I feel like fancy animated story graphics are gratuitous journalism awards fodder but this one is great and damning. I think it’s because you know how much you scroll and you’re thinking “I would never have scrolled this far” https://t.co/khJ9UdlA43
— Matthew Panzarino (@panzer) September 9, 2019

It's *almost* like app stores are just bad search engines...https://t.co/bAehpj5Mgw
— Alex Russell (@slightlylate) September 9, 2019

Speaking of unfairness around Google’s ad/search situation, check out this damning piece on Apple’s nasty practice of stacking the App Store deck in their favor. The part about tanking Spotify is mind blowing. This is what absolute power leads to —> https://t.co/eY0DAQDGIS
— Jason Fried (@jasonfried) September 9, 2019

New from @jacknicas and me: How Apple Stacked the App Store With Its Own Products — an analysis of search rankings of more than 1,800 apps across 13 keywords since 2013, using data from @SensorTower https://t.co/hHsZDM0Uz7 pic.twitter.com/R3kjUgVYNx
— Keith Collins (@collinskeith) September 9, 2019

How Apple Stacked the App Store With Its Own Products via @NYTimes https://t.co/BURryee2ca
— Erin Griffith (@eringriffith) September 9, 2019

Really interesting analysis of how Apple's own apps have sometimes dominated the App Store, even when they're not related to what people searched for.

Crazy that Stitcher, a major podcast company, doesn't even rank in App Store search results!!! https://t.co/VedkS1ge40
— Louise Matsakis (@lmatsakis) September 9, 2019

Seems a bit stupid for Cue to say it wasn’t a mistake that searching for “podcast” in the App Store would show the Compass app as the second result. https://t.co/XlBqPORCF6 pic.twitter.com/7nyM6LdQgh
— Benjamin Mayo (@bzamayo) September 9, 2019

"It's not corrected, it's improved" is the most Silicon Valley line ever https://t.co/nH0iU7fZGJ pic.twitter.com/QO2tjvffSE
— Alison Griswold (@alisongriswold) September 9, 2019

Apple “improved” App Store search after its own apps unfairly dominated resultshttps://t.co/pDd1vlTGSA pic.twitter.com/WsINLijchh
— The Verge (@verge) September 9, 2019

“There’s nothing about the way we run search in the App Store that’s designed or intended to drive Apple’s downloads of our own apps,”
Apple's Phil Schiller said. “We’ll present results based on what we think the user wants.”@jacknicas @collinskeith https://t.co/AuKs0QbAId
— Pui-Wing Tam (@puiwingtam) September 9, 2019

The App Store search results are some of the most fought over real estate in the digital economy. In that fight, Apple is the lone referee -- and one of the biggest competitors.

How Apple controls the App Store is now at the heart of antitrust complaints in the U.S. and Europe.
— Jack Nicas (@jacknicas) September 9, 2019

Warren has proposed that a company can either be a storefront or a seller, but not both. This would address both app stores and Amazon. https://t.co/N6jBdLsYE6
— koush (@koush) September 9, 2019

In July Apple tweaked its App Store search algorithm so that Apple's own apps wouldn't consistently top others, but insists it wasn't a "correction" because it wasn't a mistake to begin with ?https://t.co/Dm4XbHmvMp pic.twitter.com/1DsWztU1p6
— Lauren Goode (@LaurenGoode) September 9, 2019

This is obviously anti-competitive behaviour. By the time we litigate Apple in allowing other business fair access to their platform, some company will find new ways of leveraging their services above all else. It's cat-mouse. https://t.co/qPmE0UtR8q
— Justin Ling (@Justin_Ling) September 9, 2019

"Oops, we did an antitrust." https://t.co/HXeJpfYbxS
— Ed Bott (@edbott) September 9, 2019

Before Apple Music was launched, Spotify came up first when you typed "music" in the app store.
After the launch, Spotify dropped to 23rd.
After Spotify complained to regulators it climbed up again.

Damning stuff from @jacknicas + @collinskeith https://t.co/WWaqQ88qAI
— Nathaniel Popper (@nathanielpopper) September 9, 2019

Apple says the rankings merely reflect what customers were hoping to find.
Why do I doubt that Spotify was 23rd on the list of music apps that customers were looking to find in 2018?
— Nathaniel Popper (@nathanielpopper) September 9, 2019

@trippmickle and The Wall Street Journal also did a great job analyzing this issue, finding that Apple apps regularly ranked first in an analysis of 600 searches in June.https://t.co/8GfPDHnq0J
— Jack Nicas (@jacknicas) September 9, 2019

The executives said Apple turned that feature off in July so Apple apps would no longer look favored. Many Apple apps dropped as a result.

But they denied there had been a problem that needed fixing.

“It’s not corrected,” Mr. Schiller said.

“It’s improved,” said Mr. Cue.
— Jack Nicas (@jacknicas) September 9, 2019

And not only is the acts deplorable, listen to Schiller and Cue flaunt their utter contempt at the implication that they might be in the wrong. Cringe-maddening. pic.twitter.com/y7xtcymLYb
— DHH (@dhh) September 9, 2019

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Open Wiki - Feel free to edit it. -

9/10 '19 answered

악의 평범성
자사앱을 노골적으로 밀라고 지령을 내릴 정도로 수뇌부가 꼼꼼한 일은 거의 없겠지만, 자사 앱의 보급률이 KPI에 있는 중간 간부가 신경 좀 쓰라고 한 말을, 실무진이 아무 생각 없이 자기 입장에서 알뜰하게 만든 뒤 모두 잊고 있었을 수는 있겠지요.https://t.co/HQTMoKlggF
— Goodhyun 김국현 (@goodhyun) September 10, 2019

Launch of Apple Music saw Spotify tumble from 1st place in Apple App Store to 23rd, says NYT. Top 8 ranked music apps were all.... Apple’s!https://t.co/d2FOkStyv6
— Nicholas Hirst (@nicholashirst_) September 9, 2019

The execution of this @nytimes story is really cool. Also, worth reading, of course. How Apple's apps topped rivals in the App Store it controls https://t.co/9KKvcoM2ka
— Venkat Ananth (@venkatananth) September 9, 2019

Facinating article on how Apple’s Apps stormed the App Store #gamedev #indiegame #appdevelopment #appstore #aso
↗️ https://t.co/aGsRCSyMfU pic.twitter.com/ZJrvmPHftV
— Ken Howe (@kenhoweuk) September 10, 2019

Excellent analysis by the NYTimes showing how Apple dominated App Store search results with its own products: https://t.co/rC0dyNXvA0 I really, really hope they consider doing the same for Google (esp. in realms like video search, jobs, events, maps, etc). pic.twitter.com/ZlDVSnIjcS
— Rand Fishkin (@randfish) September 9, 2019

Pretty good take down on Apple bias in store results.

Apple has a lot more to do here as well as in how default status helps its own apps which are often greatly inferior.

This is likely gonna bite Apple in the ass.https://t.co/lo4Ot1tJTY
— John S. Boyd (@johnsboyd) September 9, 2019

https://t.co/xsSI32bPTd Once they did notice, they said, a single engineer decided to change the algorithm. ... (한숨)
— minchul park (@summerlight00) September 9, 2019

Apple has been busted placing their less relevant products above competing products in App Store search results.

Google was fined $2.7B by the EU for doing something similar in Google Shopping. Lucky for Apple they haven't been declared a monopoly. https://t.co/eQRpGts0Wy
— Dare Obasanjo (@Carnage4Life) September 9, 2019

https://twitter.com/reckless/status/1171059336740769795

Apple “improved” App Store search after its own apps unfairly dominated resultshttps://t.co/pDd1vlTGSA pic.twitter.com/E0eW97A5Ld
— The Verge (@verge) September 10, 2019

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