THEN: Apple's elitist, only targets the premium end of the market

NOW: Apple & Goldman are targeting subprime borrowers

(Can't win?)https://t.co/Cgy1ie1xHp

— Kontra (@counternotions) August 9, 2019

Interesting Steve Jobs story from @Hugh_Son: In the 90s, Apple tested a credit card with Capital One — but it never got broadly rolled out because Steve Jobs “had an aversion” to rejecting any customers who wanted one of his products. https://t.co/mFX6Jpy3Q4

— Steve Kopack (@SteveKopack) August 9, 2019

Can't wait for TARP 2, the "Troubled Apple Relief Program" appropriates billions to bail out the failing Apple credit market. https://t.co/fhnJ5DAze6

— Michael Ongstad (@MikeOngstad) August 9, 2019

23.99% Interest rate -> default on credit -> cant afford iPhone -> buy an android https://t.co/AUS1W8EvT9

— CoinBiased (@CoinBiased) August 9, 2019

Fascinating @cnbc article from @Hugh_Son about the Apple Card. Never knew they tested a card in the 90’s. Also I’m quoted in it so read it https://t.co/GDGaud6n3x

— Ian Kar (@iankar_) August 9, 2019

One new Apple Card customer, Ed Oswald, said his FICO score is about 620.

Oswald said Goldman is giving him a relatively modest credit limit of $750. He said his interest rate on the Apple Card, at 23.99%, is “a lot lower” than his other cards.https://t.co/vraM61Ya2e

— Matthew Hughes (is going to IFA) (@matthewhughes) August 9, 2019

What could possibly go wrong? ? https://t.co/skZ1vxFoCK

— M.G. Siegler (@mgsiegler) August 9, 2019

Imagine being broke and your only real source of money is a loan at almost 24% APR. Broke now, broke forever.

Real innovation in consumer finance should involve finding ways to stop massively taking advantage of the poor. https://t.co/FaSixMNASy

— Harry Brignull (@harrybr) August 9, 2019

This will end in tears https://t.co/QkuYWprgXJ

— Comfortably Smug (@ComfortablySmug) August 9, 2019

Apple's vision with Apple Card is to appeal to all iPhone users not just a segment of the iPhone installed base. Goldman Sachs shared that vision. Accordingly, it's not surprising to see iPhone users w/ lower credit scores being approved for Apple Card. https://t.co/rXHsvFXmbQ

— Neil Cybart (@neilcybart) August 9, 2019

The headline here of “Goldman Sachs dips into subprime lending” is unbelievable. How do we forget the past so quickly lol they’ve always done that https://t.co/pCgAxgZTNl

— Ed Zitron (@edzitron) August 9, 2019

breaking scoop: @GoldmanSachs, bank to the rich & powerful, is dipping into subprime lending with the Apple Card. Come for the insider intel, stay for the #SteveJobs anecdote. ? https://t.co/khDyQnqtKY

— Hugh Son (@Hugh_Son) August 9, 2019

Lame, now I don’t want it anymore. https://t.co/CRwxpp9QHX

— Paul Haddad (@tapbot_paul) August 9, 2019

Subprime...back again https://t.co/1iSkPdjWVy

— Stephanie Ruhle (@SRuhle) August 9, 2019

It seems easy to get approved for Apple Card, but your credit limit might be verrryyyy small as a result https://t.co/RMt4OArPMR pic.twitter.com/GysW1tHKre

— Lifehacker (@lifehacker) August 9, 2019

Apple Card welcomes ‘subprime’ applicants, as Jobs would have wanted https://t.co/rPONWjAyEN by @killianbell pic.twitter.com/Vhml4D6jKc

— Cult of Mac (@cultofmac) August 9, 2019

애플 카드를 발행하는 골드만 삭스가 신용이 그렇게 우량하지 않은 이른바 ‘서브프라임’ 고객에게도 (한도가 적긴 하지만) 발급을 해주고 있다는 모양. 인터뷰한 사람은 이자도 타사보다 싼 편이라고 얘기. https://t.co/8Z1nM65h2B

— 푸른곰 (@purengom) August 9, 2019

I struggled to figure out why anyone cared about Apple Card at all, until I realized that U.S. fintech is non-existent and even the most exploitative, tiny change feels like it matters https://t.co/Kz2gPsEGE5

— Owen Williams ⚡ (@ow) August 9, 2019

The tech media keeps hyping awful, exploitative fintech products - TNW https://t.co/sdpGJhFUjt #fintech

— FINTECHNA (@fintechna) August 9, 2019

“A lot of companies are helping people better manage their money that don’t get nearly receive the same level of coverage or applause. So, fuck it. Let’s talk about them.” ? by @matthewhughes @thenextweb https://t.co/zP17gy5pzr

— Eileen Burbidge (@eileentso) August 9, 2019

Your Apple Card Limit May Be Too Low to Buy an iPhone - Lifehacker https://t.co/bfh8vJfTYH US Business pic.twitter.com/NU5JA1NmQ1

— S_P500 Moni (@s_p500) August 9, 2019

ICYMI - Apple Card welcomes ‘subprime’ applicants, as Jobs would have wanted https://t.co/rPONWjAyEN by @killianbell

— Cult of Mac (@cultofmac) August 10, 2019

ICYMI: Apple Card welcomes ‘subprime’ applicants, as Jobs would have wanted https://t.co/rPONWjAyEN by @killianbell pic.twitter.com/xIy0XJy2E9

— Cult of Mac (@cultofmac) August 9, 2019

"There are so many good fintech products out there. Let’s pay attention to the ones that are helping people, not hurting them."https://t.co/AF5VAHmyFx

— Natalie Novick (@nnovick) August 10, 2019

The tech media keeps hyping awful, exploitative fintech products https://t.co/iFC867bjOo

— TNW (@thenextweb) August 10, 2019