Today, Instagram is announcing that it's looking to hire its first-ever strategic partnerships manager specifically to focus on meme accounts and what the company calls “digital publishers”. Ex Fuck Jerry, Comments by Celebs, Daquan, Betches, etc. https://t.co/kxJyg75mS8 pic.twitter.com/MTt5MBCFuN

— Taylor Lorenz (@TaylorLorenz) August 6, 2019

I just yelled in the office "WE'RE MENTIONED IN A @TaylorLorenz ARTICLE! This is the peak of media coverage" https://t.co/MIe9K38z2m

— Tyler Kruse (@tylahnol) August 6, 2019

The worst job in tech has to be the person at Instagram who deals with the complaints by teenagers who make money by posting screenshots of funny tweets to Instagram https://t.co/WlUo0NuGZh pic.twitter.com/BI23LAipmW

— Katie Notopoulos (@katienotopoulos) August 6, 2019

Some large teen-run pages post up to 100 times per day to their feed—more if you include Instagram Stories. They don't even remotely have the time or the means to check where all that content comes from. https://t.co/kxJyg75mS8

— Taylor Lorenz (@TaylorLorenz) August 6, 2019

Whoever Instagram hires for this role will have to navigate shifting norms around credit and cross-platform sharing. For every Fuck Jerry there are literally countless teen-run meme accts that give 0 credit when reposting https://t.co/kxJyg75mS8 pic.twitter.com/ttgHoJH2FN

— Taylor Lorenz (@TaylorLorenz) August 6, 2019

“Curation is a kind of creation,” Instagram’s Lila King explains. https://t.co/kxJyg75mS8 pic.twitter.com/fuS7M0avx7

— Taylor Lorenz (@TaylorLorenz) August 6, 2019

Meme content is shared 7x more than non-meme content (like personal photos), according to Instagram https://t.co/kxJyg75mS8

— Taylor Lorenz (@TaylorLorenz) August 6, 2019

#WarOnMemes https://t.co/r7iobfrrPj

— Mark Kern (@Grummz) August 6, 2019

"According to a statistic provided by Instagram, meme content gets shared seven times more than non-meme content on the app." https://t.co/IUGj0LsPem

— Alex Heath (@alexeheath) August 6, 2019

imagine the person who gets this job explaining it to their parents

mom: tell me what you do?
king of meme accounts: ? https://t.co/k6UWeKOj0T

— joel price ? (@joelprice) August 6, 2019

“Memes are a format that you're starting to see traditional media companies adopt more and more… We think if we can get to know and understand [the meme community] there is a lot to learn that can influence the more traditional media companies.” https://t.co/kxJyg75mS8

— Taylor Lorenz (@TaylorLorenz) August 6, 2019

Cannot wait for this job posting: “The company hopes that hiring a meme liaison will help the platform evolve with those changes—and stop memers from viewing Instagram as the enemy.” https://t.co/5qSMiH1yVU

— Lia Haberman (@liahaberman) August 6, 2019

Instagram is finally taking memes seriously. Here's why. https://t.co/xHRSh9W6ck

— Click.Click.Click (@clickclickclick) August 6, 2019

Instagram is hiring a meme liaison https://t.co/kxJyg75mS8

— Taylor Lorenz (@TaylorLorenz) August 6, 2019

Meme content is shared 7x more than non-meme content (like personal photos), according to Instagram https://t.co/kxJyg75mS8

— Taylor Lorenz (@TaylorLorenz) August 6, 2019

Some large teen-run pages post up to 100 times per day to their feed—more if you include Instagram Stories. They don't even remotely have the time or the means to check where all that content comes from. https://t.co/kxJyg75mS8

— Taylor Lorenz (@TaylorLorenz) August 6, 2019

“Today, the company is announcing that it’s looking to hire its first-ever strategic-partnerships manager specifically to focus on meme accounts”

Yeap. You’ve heard it correctly. Instagram is hiring someone who understand MEMES! what a time to be alive. https://t.co/3WNdHsAPyP

— John Lai (@IAmJohnLai) August 6, 2019

I know it’s like, ok it’s a job listing. But it really shows such an evolution in how insta classifies and thinks about memes and their relationship to the platform. https://t.co/kxJyg75mS8

— Taylor Lorenz (@TaylorLorenz) August 7, 2019

To every single J-school kid,
To every single person starting grad journalism program,
To all of you looking for news gigs:

You've officially lost your right to complain about the business beat.

Read every word @TaylorLorenz writes. https://t.co/nL4VSUcrCg

— Amy Webb (@amywebb) August 6, 2019

Once again @TaylorLorenz has her finger on the pulse of social media trends

Like meme pages or hate them, Instagram needs to address them in a more systematic fashion https://t.co/9NNGlcxfys

— Matthew Kobach (@mkobach) August 6, 2019

Instagram Is Hiring a Meme Liaison https://t.co/rMxbRHeSPm

— Matt Navarra (@MattNavarra) August 6, 2019

Instagram is looking to hire its first-ever meme-account partnerships manager https://t.co/9zF7z5sG9j

— Angela Kim (@angelaishere) August 6, 2019

“Memes are a format that you're starting to see traditional media companies adopt more and more… We think if we can get to know and understand [the meme community] there is a lot to learn that can influence the more traditional media companies.” https://t.co/kxJyg75mS8

— Taylor Lorenz (@TaylorLorenz) August 6, 2019

“On July 26, Instagram wiped more than 142 memers’ accounts, with no explanation or recourse, as part of a purge.”https://t.co/RXrx9KoWiM

— SweetDee (@sweetdeesez) August 6, 2019

Instagram is looking to hire its first-ever meme-account partnerships manager, But young memers are distrustful of the platform. https://t.co/qdSikxNcPK

— Gab.com (@getongab) August 6, 2019

GIVE ME BACK "BRUCE SPRINGSTEEN POINTING AT PEOPLE" YOU COWARDS. https://t.co/lmJJyXV9u4

— Maggie M (@maggienotmaggs) August 6, 2019

Instagram could just say, “Instagram is for photos. These aren’t photos. Bye.” https://t.co/OLRo3ANyin

— Derek Powazek ? (@fraying) August 6, 2019

Today, Instagram is announcing that it's looking to hire its first-ever strategic partnerships manager specifically to focus on meme accounts and what the company calls “digital publishers”. Ex Fuck Jerry, Comments by Celebs, Daquan, Betches, etc. https://t.co/kxJyg75mS8 pic.twitter.com/MTt5MBCFuN

— Taylor Lorenz (@TaylorLorenz) August 6, 2019

really interesting piece from @TaylorLorenz about the recent purge of meme accounts on insta: https://t.co/O5IvTog6dI

— Diana Pearl (@dianapearl_) August 6, 2019

Instagram wants to work with memers after purging accounts https://t.co/R5nKXBVFho pic.twitter.com/rCa8A8UchH

— Rich Tehrani (@rtehrani) August 7, 2019

Insta’s head of partnerships on this new role:

“I want to spend as much time on the big classic memers as the next generation memers. They're the one who decide where this industry goes and we want to be part of that with them.” https://t.co/kxJyg75mS8

— Taylor Lorenz (@TaylorLorenz) August 6, 2019

In my book, #GenZFrequency, I talked about the importance of #meme culture to Gen Z. This battle between @instagram & content producers is a prime example of why brands need to understand and align their brand with youth culture. https://t.co/UR4duX8oF4 #culture #GenZ @KPMktng

— Derek E. Baird (@derekeb) August 6, 2019