The Whole Foods data was the gold for Amazon. It's always about the data. https://t.co/Asi1Ufg3El

— Paul Rubillo (@paulrubillo) July 29, 2019

Amazon reportedly has an ambitious plan to change the way we grocery shop — and it's much bigger than its acquisition of Whole Foods https://t.co/BEVT82CuJ5

— Business Insider (@businessinsider) July 29, 2019

... $AMZN’s purchase of Whole Foods got them “about 1/4 of the way” to grocery relevance.

Lol. WFM had 2.1% of US grocery when Amazon bought it and has lost share since. Whole Foods remains niche.

Grocery Share, US$WMT >30%$COST 9%$TGT >4% pic.twitter.com/Xygk2grIev

— Jeff Macke (@JeffMacke) July 29, 2019

Article: “Whole Foods stores have smaller back office space than standard super markets”... Amazon needs 2,000 (different) stores if they want to be multipurpose. Would take >10yrs to develop. $TGT (from Q1): Grocery pick-up profitable, 1800 stores, w/in 10mi of 75% of US pic.twitter.com/OibrdTp1OP

— Jeff Macke (@JeffMacke) July 29, 2019

A secret internal memo reportedly outlined Amazon's plans for a new grocery-store chain that could thrive in areas where Whole Foods struggles https://t.co/ZKeoUaZTOJ

— Business Insider (@businessinsider) July 29, 2019

Shorter form: Amazon can either buy Target or spend the next decade trying to re-invent Target, because the Whole Foods purchase isn’t working. $AMZN $TGThttps://t.co/iPlhoMFJaV via ⁦@nytimes⁩

— Jeff Macke (@JeffMacke) July 29, 2019

"Whole Foods is the beginning, it’s not the end": Amazon is exploring creating a new grocery store chain that would probably be separate from Whole Foods. We spoke to more than 15 people who worked at or with the company about its ambitions and challenges. https://t.co/wTFogP7NX4

— The New York Times (@nytimes) July 28, 2019

The marriage of Amazon and Whole Foods has made clear the difficulties of selling fresh food inexpensively, either in a physical store or through delivery. https://t.co/nNytHiMY1Y

— NYT Business (@nytimesbusiness) July 29, 2019

Still early days, but this may well turn out to be Amazon’s biggest blindspot: “Amazon never saw delivering cold milk and fragile fruit to doorsteps as something for the masses” https://t.co/DznJziN92w

— cristina berta jones (@cristinagberta) July 29, 2019

We went grocery shopping at Whole Foods and Walmart and saw how Amazon's $13.7 billion bet is failing to beat the superstore in price and selection https://t.co/KW18VZk4mO

— Business Insider (@businessinsider) July 25, 2019

Amazon internally circulated a secret memo in 2017 about its grocery ambitions. Now it is recirculating that memo and exploring a new chain, likely separate from Whole Foods, for in-store shopping, pickup and delivery. @KYWeisehttps://t.co/SmADHY4jJU

— Pui-Wing Tam (@puiwingtam) July 29, 2019

“People really need to understand — Whole Foods is the beginning, it’s not the end,” a former Amazon employee said https://t.co/geAfs7rH92

— NYT Business (@nytimesbusiness) July 29, 2019

Sure, Amazon is exploring creating its own grocery chain, but the real scoop here is that Amazon's corporate strategy is founded on dad jokes: "The faux news release cited a fictional grocery expert named Hal Apenyo, as in the chili pepper..." https://t.co/tb9qGQVwZ4

— Blake Montgomery ? (@blakersdozen) July 29, 2019

Let me tell you about Amazon's grocery ambitions, according to Hal Apenyo, ?️, a fictional grocery expert cited in an internal doc I obtained. "The conversion from offline grocery shopping to mixed format shopping has been massive,” "Mr. Apenyo" said. 1/ https://t.co/KvHZUR9cGb

— Karen Weise (@KYWeise) July 29, 2019

At the Oakland Lake Merritt Whole Foods, roughly 40% of people there are shopping for someone else. https://t.co/q4zRJyspjZ

— Drew Breunig (@dbreunig) July 29, 2019

Why Whole Foods Hasn’t Satisfied Amazon’s Grocery Appetite https://t.co/iKymYhKd59 pic.twitter.com/AbyY5SS41W

— Rich Tehrani (@rtehrani) July 29, 2019

I keep thinking that the quality of produce at Whole Foods has declined and here is one explanation, from a great @KYWeise story about Amazon's unfulfilled grocery ambitions. https://t.co/yIYkEtZvqz pic.twitter.com/e3NjUg7tpW

— Nathaniel Popper (@nathanielpopper) July 29, 2019

Shorter form: Amazon can either buy Target or spend the next decade trying to re-invent Target, because the Whole Foods purchase isn’t working. $AMZN $TGThttps://t.co/iPlhoMFJaV via ⁦@nytimes⁩

— Jeff Macke (@JeffMacke) July 29, 2019

"Amazon corporate principles say good leaders “do not compromise for the sake of social cohesion.”"
https://t.co/4R48mfATDd

— R Givan (@rkgwork) July 29, 2019

Why Whole Foods hasn’t satisfied Amazon’s grocery appetite - Buffalo Business First #huh https://t.co/azjVTI2ouQ

— bflorganic (@bflorganic) July 29, 2019

As the daylight between Walmart and Amazon continues to narrow, the niche for the traditional U.S. grocery retailer becomes harder to hold onto. Supply chain digitisation can be a winning competitive strategy. Let @tradeshift show you how. https://t.co/dL3lSwf2Nv

— Ron Volpe (@RonAVolpe) July 29, 2019