Microsoft’s new flagship store really diverges from Apple’s template. Good to see. There are common themes (video walls, classes, even a Boardroom of sorts) but I don’t think you can call this a clone. Now it remains to be seen if this is a one-off design https://t.co/IYmWntSMzA pic.twitter.com/eahRbF1Lxn

— Michael Steeber (@MichaelSteeber) July 10, 2019

Microsoft has partnered with Liberty London to launch new Surface skins. It’s part of the Microsoft Store London launch pic.twitter.com/RbbtQTZp1K

— Tom Warren (@tomwarren) July 9, 2019

Gamers with disabilities can go to the new Microsoft store in London and play using all the latest accessible adaptive kit. That's cool. https://t.co/MY3R7ro3K6

— Johny Cassidy (@johnycassidy) July 10, 2019

Here's my first look at the new Microsoft Store in London. It's big, bold, and very British. There's a giant 4K video wall, a real McLaren Senna sports car, and a big Xbox game lounge. This marks a new format for MS stores. All the details here: https://t.co/2hH68yx98y pic.twitter.com/Ue8t7hTtDr

— Tom Warren (@tomwarren) July 10, 2019

Things like having a race car in the store are definitely gimmicky, but the overall concept seems suited for how much different Microsoft’s business is from Apple. One thing that strikes me though is the store looks chaotic. I’d *need* help when I walked in to navigate

— Michael Steeber (@MichaelSteeber) July 10, 2019

Some photos of the Microsoft London store that I didn't include in my piece https://t.co/2hH68yx98y pic.twitter.com/3xunu9CbBc

— Tom Warren (@tomwarren) July 10, 2019

Just spent three days at our #MicrosoftLDN store preview events showcasing accessibility. Delighted to share that this will be “ the most accessible store Microsoft has ever opened.” https://t.co/pJjKNfZQuj

— hector minto (@hminto) July 10, 2019

NEW! Our first @Microsoft Store is now open in London ?! And per @chriscapossela "It is also the most accessible store Microsoft has ever opened" #accessibility #mieexpert #MicrosoftEDUhttps://t.co/5a5iEfXcxQ

— Mike Tholfsen (@mtholfsen) July 10, 2019

I got to check out Microsoft's magnificent new retail flagship store in London ahead of opening tomorrow! hit the link for photos/details: https://t.co/2qXs8N7o4x

— Zac Bowden (@zacbowden) July 10, 2019

I had an early look inside Microsoft's brand new Oxford Street store and spoke with @CindyRose from @MicrosoftUK about all the work that went into it: https://t.co/qSchcWYMu5

— Jeff Parsons (@jparsons989) July 10, 2019

Apple’s flagship central London retail store gets a new neighbor: Microsoft https://t.co/WySF3PQ2wn via @technology

— Jack Sidders (@JackSidders) July 10, 2019

Nice to see our friends @sightlessKombat and @uncannyvivek show @chriscapossela and @CindyRose how to game ☺️ at #MicrosoftLDN https://t.co/ZgpKiZy3HI pic.twitter.com/8ApGzzCwdn

— Bryce Johnson (@brycej) July 11, 2019

The brand new flagship Microsoft store on Oxford Circus opens today! Learn more about what's inside here: https://t.co/cwpQlojhfI #MicrosoftLDN #Microsoft pic.twitter.com/vU870x6mwU

— New West End Company (@newwestend) July 11, 2019

Spent many weekends in my childhood wandering around Oxford Circus with friends, checking out all the cool shops. This definitely would have been top of the list! Official opening today! https://t.co/Zz7p9hZe4I

— Zephaniah Chukwudum (@zephaniah_c) July 11, 2019

We’re opening a flagship store in the UK because London is hard to beat, says top Microsoft executive Chris Capossela https://t.co/zGxqVUhGo3

— Christophe Fiessinger (@cfiessinger) July 10, 2019