Because vegetarians FINALLY have a place to go for a burger: Impossible Whopper boosted Burger King traffic by 18%, report says https://t.co/3oxtvctgqm via @thxamelian

— Dawn Kopecki (@Dawn_Kopecki) May 28, 2019

Cows Rejoice! Impossible Whopper boosted Burger King traffic by 18%, report says https://t.co/Ao3I81QrUN #ImpossibleBurger #BurgerKing

— Evan Shumeyko (@evanshumeyko) May 28, 2019

Locations in @BurgerKing’s @ImpossibleFoods Whopper test market St. Louis outperformed the chain’s national foot traffic average by 18.5% in April, according to a new report. https://t.co/RV7whUdljO

— Danielle Nierenberg (@DaniNierenberg) May 28, 2019

Fake hamburgers are increasing foot traffic at Burger King https://t.co/LePEGZntyP

— Steve Kovach (@stevekovach) May 28, 2019

We put plant-based burgers to the (taste) test: https://t.co/z8QfZqiwZn #NationalHamburgerDay pic.twitter.com/zg9iGzXCof

— USA TODAY (@USATODAY) May 28, 2019

"It's pretty good. I actually like it." ?

We put plant-based burgers to the (taste) test: https://t.co/iMPtVIlza8 #NationalHamburgerDay pic.twitter.com/TROnLY6bIh

— USA TODAY Money (@USATODAYmoney) May 28, 2019

This national burger day, we take a look at your grilling options in the battle for a spot in your belly. So it's plant-based versus animal-based meat https://t.co/0kUcsMVJ1y

— USA TODAY Money (@USATODAYmoney) May 28, 2019

Here are 9 questions about meat alternatives you were too embarrassed to ask. https://t.co/PNShQhdQ9Z

— Vox (@voxdotcom) May 28, 2019

"Meat alternatives are clearly having a moment — and it’s offering us a glimpse into a different future for meat." @KelseyTuoc goes deep on #plantbased meat @voxdotcom
https://t.co/IV1mVvTpaa

— Caroline Bushnell (@carolinebnell) May 28, 2019

Loved @kelseytuoc's meatless meat explainer, which ends on the (depressing but important) point that these are still a tiny share of the meat market and we have a a loooooong way to go replacing animal protein https://t.co/H3Xor9PFET

— Dylan Matthews (@dylanmatt) May 28, 2019

After experimenting for a few weeks, I think I've come down on the side of really delicious black bean burgers....https://t.co/jcnegHve89

— Jen Biddle (@subsurface_life) May 28, 2019

Wow! "@ImpossibleFoods Whopper boosted Burger King traffic by 18%, report says" ??https://t.co/NbqwNIH9qa

— Kristie Middleton (@KristiMiddleton) May 28, 2019

Impossible Whopper, the risky bet of a Veggie Burger...and it works!#BurgerKing #Vegan #impossibleburgerhttps://t.co/aCXvI2mHxR

— Ezereal ? (@So_Ethereal) May 28, 2019

Impossible Whopper boosted Burger King traffic by 18%, report says https://t.co/5ZpuX78X9w

— Kari Nienstedt (@KariAZ) May 28, 2019

Want to boost business? Add the #impossibleburger. "Impossible Whopper boosted Burger King traffic by 18%, report says" https://t.co/2f1Uc2d2Sl

— rachelkonrad (@rachelkonrad) May 28, 2019

Plant-based alternatives like those developed by @ImpossibleFoods are disrupting the food market https://t.co/VVC6I43VKW

— Sustainability Initiative (@MITSloanSusty) May 28, 2019

The novelty will wear off, until then, compelling interest. Even bigger question will be repeat purchase rate : "Locations in Burger King’s test market outperformed the chain’s national foot traffic ave. by 18.5%" https://t.co/sZpXIl4GCu @impossiblefoods #impossibleburger pic.twitter.com/Xh3r2fCR4G

— joshua spanier (@JoshuaSpanier) May 28, 2019

This is big. I wonder how much is due to the novelty the plant-based burger, though https://t.co/JcC5FPBfY9

— Tim Stenovec (@timsteno) May 28, 2019

Impossible burger boosts sales! Boom!! ⁦@ImpossibleFoods⁩ @BurgerKing⁩ #thefutureisvegan https://t.co/Y3YXRqISnn

— swoondimples ? (@swoondimples) May 28, 2019

Both surprising and completely unsurprising a the same time.https://t.co/1X9koIZCWA

— Michael J. Miraflor (@michaelmiraflor) May 28, 2019

Locations in Burger King’s Impossible Whopper test market, St. Louis, outperformed the chain’s national foot traffic average by 18.5% in April, according to a new report. #Disruptor50 https://t.co/9Hujbs81Oe

— CNBC Disruptors (@CNBCDisruptors) May 28, 2019

Um, I've had both and like them both very much. Here's some side by side action if you are considering eating less meat. Your guts will thank you!

Fake Meat Smackdown: Impossible Burger vs. Beyond Burger https://t.co/JHGUuKq46p via @SkilletLH

— CourtENAY Taylor (@courtenaytaylor) May 28, 2019

Today on @lifehacker, I compare the @BeyondMeat burger and the @ImpossibleFoods burger. Are they as good as a for-real hamburger? LET'S FIND OUT: https://t.co/q2cFXkZKva

— Nicole Dieker (@HelloTheFuture) May 28, 2019

Meatless meat is suddenly everywhere. On this #NationalHamburgerDay, we answer your questions about one of the biggest food trends of 2019. https://t.co/piblIkXpKc

— Vox (@voxdotcom) May 28, 2019

Check out @KelseyTuoc's great new explainer on #plantbased and #cellbased meat with insights from GFI's @carolinebnell and @zakweston:https://t.co/EBfkOs15zC

— Good Food Institute (@GoodFoodInst) May 28, 2019

Interesting ⁦@KelseyTuoc⁩ piece on the rise of Impossible Burgers and other non-meat meat products https://t.co/OKFVHuF20y

— Tom Chivers (@TomChivers) May 28, 2019

Because it's #NationalHamburgerDay. ? https://t.co/Bbh3Vd1cuw

— Defend Our Future | #ActOnClimate (@DefendOurFuture) May 28, 2019

What's the real deal with #meatlessmeat ? Checkout 'The Rise of Meatless Meat, Explained' via @voxdotcom #altmeat #futureoffood #climatechange #health #foodtech #agtech https://t.co/tNJIIhX0xv

— Big Idea Ventures (@bigideaventures) May 28, 2019