#Nike thinks you're probably wearing the wrong size shoe. Here's what it's doing to fix that https://t.co/orDGuPTkxa

— PDF Streaming (@PDFStreaming) May 9, 2019

NEW: I spent a few days in Portland learning about how our ? are made...and how sizing is such a big issue for the industry. Nike is doing something to try to fix that. It’s about to launch “Nike Fit.” Details here: https://t.co/9Xcn7zOMGx

— Lauren Thomas (@laurenthomasx3) May 9, 2019

Nike launching Nike Fit functionality to determine shoe size using mobile app https://t.co/Ar0yeC1epQ by @laurenthomasx3 of @CNBC great use-case for computer vision in commerce, will get even better as phones get dual camera or dot projectors on rear cameras)

— Jason Goldberg (@retailgeek) May 9, 2019

Fascinating to see how @Nike is addressing the biggest customer friction point - sizing. 60% of us wear the wrong size shoes! Great piece, @laurenthomasx3 #cx #frictionlessretail https://t.co/zq7vhqev16

— Natalie Berg (@Natalie_Berg) May 9, 2019

Where there is friction there is opportunity.

"Fit is such a big friction point for our customers," said Michael Martin, the global head of digital products at Nike. https://t.co/3ghwSsiu6W

— Bryan Eisenberg (@TheGrok) May 9, 2019

Nike Fit lets you measure your feet, down to millimeters, using AR. The company’s pretty confident the tech can help it solve a big problem in the footwear industry: people wearing the wrong size shoes. I got to check it out before it launches in July: https://t.co/frTbZPSyMy

— Edgar Alvarez (@abcdedgar) May 9, 2019

Earlier this month I was invited out to Beaverton and introduced to Nike Fit, Nike’s new foot scanning/measuring technology that will be available within the Nike app or used to find your best fit in stores. I wrote about it for @TechCrunch: https://t.co/VmQEjMzVUE pic.twitter.com/QR0eq5g38R

— rae (@RaeWitte) May 9, 2019

With new Fit technology, Nike calls itself a tech company – TechCrunch #nike #nikefit @RaeWitte https://t.co/V2dOU8jkX6

— Evan Kirstel (@evankirstel) May 9, 2019

Nike plans to introduce Fit, a foot-scanning solution designed to find every person’s best shoe fit https://t.co/OlrCFY1C6l

— Ahmed Al Omran (@ahmed) May 9, 2019

We've reached the point where shoe marketing people equate "data gathering via 3rd party app" with "we are now a tech company".https://t.co/ZmaKmdtWps

— Frances_Larina Awareness Month (@Frances_Larina) May 9, 2019

"During the 92 years since its introduction, the birth of the internet, and some other society-altering technological advances, the Brannock Device has somehow remained uncontested. Until now." https://t.co/sRvYcJ0Vpw

— WTCM (@WTCM3) May 9, 2019

eCommerce AR: ⁦@Nike⁩ Fit uses computer vision/AR to help you “just do it” in the right shoe size https://t.co/J8Fe03frdD #AR #VR #MR #XR #augmentedreality #virtualreality #mixedreality #spatialcomputing #ai #ML #ComputerVision #ArtificialIntelligence #MachineLearning

— Tim Merel (@DigiCapitalist) May 9, 2019

$NKE is a tech company that occasionally sells footwear.

Multiple expansion to a perfectly-reasonable level of 81x puts Nike's fair-value at $215, which still seems light.https://t.co/oU2XcbSEKM

— Jeff Macke (@JeffMacke) May 9, 2019

Nike Fit Feature Measures Your Feet Using Augmented Reality.https://t.co/R0v3pJW082

— Droid Life (@droid_life) May 9, 2019

Nike’s new app uses AR to measure your feet to sell you sneakers that fit https://t.co/7eLNA3TXT5 pic.twitter.com/srFd80uHTa

— The Verge (@verge) May 9, 2019

Nike’s new app uses AR to measure your feet to sell you sneakers that fit https://t.co/qvTh1N5A5p

— Clint Carlson (@clinty) May 9, 2019

Nike’s new app uses AR to measure your feet to sell you sneakers that fit https://t.co/TWyt1NFI14

— Ruben Macias (@ATF_RubenXO) May 9, 2019

おお、Nikeがこの夏に足計測アプリをリリースするらしい。その名もNike Fit。
Nikeによると60%のお客さんが間違ったサイズの靴を履いているらしい。
多くない？https://t.co/YLdq84AJdH

— Matsufuji (@muff1225) May 9, 2019

It would be great if something like this became industry standard for online shoe shopping b/c fit varies so much even within brands. My best fitting athletic shoes are 8.5M Nike football cleats when I'm normally an 8.5W, but that's how much size varies.https://t.co/V0fEYwsta8

— Kathryn Brightbill (@KEBrightbill) May 9, 2019

Nike thinks you're probably wearing the wrong size shoe. Here's what it's doing to fix that https://t.co/hEMnZ06LfO pic.twitter.com/0f38o71AEo

— ecommerce (@ecommerce) May 9, 2019

Further demonstrating the power of scale in the digital world. #digitaldisruption Nike uses AR to help you find the right fit for your sneakers https://t.co/fQSjyweJrd via @engadget

— Richard Yetsenga (@ricyet) May 10, 2019

ARで靴を試着、最終的に大手靴メーカー全社対応しそう

Nike uses AR to help you find the right fit for your sneakers https://t.co/4u5DKBM9Ph

— Yuki Kanayama 金山裕樹 (@yukiller) May 9, 2019

With new Fit technology, Nike calls itself a tech company https://t.co/xucjPLo2dp via @techcrunch

— Sapna Shah (@RedGiraffe) May 9, 2019

"Nike has always had a place in the conversation alongside the likes of Apple when upper echelon branding and storytelling is discussed. With the introduction of Nike Fit, Nike just does it — again" @RaeWitte Tx for the great discussion. https://t.co/rIRFlGS90n via @techcrunch

— Kristen Belolan (@knbcounsel) May 9, 2019

We live in exciting times where even ancient shoe companies such as @nike are positioning themselves as a tech-first companies. This is why large companies can afford to be late-movers because of their market dominance. https://t.co/S1aja37zde

— Zain Jaffer (@zainjaffer) May 9, 2019

Such a good use of tech by Nike, using Nike Fit to scan feet and give sizing recommendations for each person's unique foot shape and the sneaker's unique silhouette and fit: https://t.co/cmVZLEJyR3

— Jackie Adkins (@jackie) May 9, 2019

Nike Fit feature uses AR to measure your feet. https://t.co/R0v3pJEpgu

— Droid Life (@droid_life) May 10, 2019

Nike’s new app uses #AR to measure your feet to sell you sneakers that fit https://t.co/wqen17M3nG

— Cathy Hackl #AR #VR #SpatialComputing (@CathyHackl) May 10, 2019

Nike’s new app uses AR to measure your feet to sell you sneakers that fit https://t.co/7eLNA3TXT5 pic.twitter.com/2TWIbO3RCM

— The Verge (@verge) May 10, 2019

Nike’s new app uses AR to measure your feet to sell you sneakers that fit https://t.co/se4BltpWv2 pic.twitter.com/PNlejRFMxv

— Geeman Yip (@GeemanYip) May 10, 2019

#Nike’s new #app uses #AugmentedReality to measure your feet to sell you the right size sneakers: https://t.co/BfRPez1zhh via @verge. #AR

— IEEE (@IEEEorg) May 9, 2019