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• Bieber가 현재 YouTube 채널에 가입한 4450 만명이 넘는 팔로워를 가지고 있는 점을 감안하면 개선된 팝의 악당이 다음에 무엇을 할 것인가를 기다리는 빌트인 청중이 있는 것은 분명합니다.
• 이를 위해, Nielsen Total Ad Ratings (TAR)이 YouTube에서 지원되게 되었습니다.
• 이를 통해 브랜드는 YouTube와 TV의 도달률을 사과 대 사과로 비교할 수 있습니다.
• 광고주가 잠재 고객에게보다 효과적으로 다가갈 수 있도록 Google은 변화하는 시청 습관을 반영하여 Google Preferred 혜택을 발전시켜 광고주가 시청자가 있는 그 곳에서 소통할 수 있도록 지원하고 있습니다.
Justin Bieber kicked off his career on YouTube and still has a huge presence on the…
Justin Bieber Is Returning to YouTube With a Top-Secret Project [observer.com]
YouTube isn’t messing around. Later this year, the company will be making all of its original TV…
YouTube will make all of its original shows free later this year [knowtechie.com]
Today, people want to watch videos that relate to their interests and passions – whenever they…
2019 Brandcast stage highlights: Primetime is now personal [youtube.googleblog.com]
YouTube announced some updates to its ad offerings, and its 'Originals' premium video content, at…
YouTube Announces Changes to 'Preferred' Ad Offering, Makes YouTube Originals Free to View [www.socialmediatoday.com]
YouTube on Thursday announced a new original TV content strategy that will see the Google-owned…
YouTube Switches to Free, Ad-Supported Streaming Strategy for Original TV Shows [www.macrumors.com]
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5/5 '19
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@YouTube and @Nielsen working together to create trusted Metrics that Monetize https://t.co/W2d5mN238i
— David Kenny (@davidwkenny) May 3, 2019
“...we announced that @Nielsen Total Ad Ratings (TAR) is now supported on YouTube. This lets brands compare YouTube and TV reach apples-to-apples.” https://t.co/c8B77VY6az #brandcast
— Leslie Pitterson (@lesliepitterson) May 3, 2019
YouTube Announces Changes to 'Preferred' Ad Offering, Makes YouTube Originals Free to Viewhttps://t.co/meCgnfp4j1
— Miguel Angel Martin (@ma_martin) May 4, 2019
via @socialmedia2day
YouTube Announces Changes to 'Preferred' Ad Offering, Makes YouTube Originals Free to View https://t.co/RAkpKZNfFA #SocialMediaMarketing #ContentMarketing #DigitalStrategy pic.twitter.com/eM0Wepjc50
— Ramon Tonnaer (@RamonTonnaer) May 4, 2019
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