Snap deciding to white-label its stories products and give them away to any dev who wants them is maybe the most interesting announcement it’s making today https://t.co/nFykysADAL

— Casey Newton (@CaseyNewton) April 4, 2019

excited for Facebook's App Stories to debut within 3 months https://t.co/AnAmkStGdi

— rat king (@MikeIsaac) April 4, 2019

Snapchat launches Scan, its augmented reality utility platform that solves math & spawns GIFs based on what's around you https://t.co/1dxVhp3ChK pic.twitter.com/vHG53mtIxb

— Josh Constine (@JoshConstine) April 4, 2019

Snapchat will launch Snapchat Audience Network to put ads in other people's apps and split the dollars to solve its growth->ad inventory-> revenue problem https://t.co/dV2Gg10LJZ

— Josh Constine (@JoshConstine) April 4, 2019

Snapchat hopes to give copycats an alternative with Stories Kit so they can put its Stories inside their apps like Tinder and Houseparty https://t.co/dV2Gg10LJZ pic.twitter.com/nn7cz4tu9P

— Josh Constine (@JoshConstine) April 4, 2019

Snapchat's overarching strategy: Keep you coming back with chat, then soak up your time with AR, Shows, and now games https://t.co/DkLGXbJWwV

— Josh Constine (@JoshConstine) April 4, 2019

Here are my thoughts on today’s big Snapchat announcements:
-Games https://t.co/DkLGXbJWwV
-Ads & Stories in other apps https://t.co/dV2Gg10LJZ
-“Scan” AR utility platform https://t.co/1dxVhp3ChK

— Josh Constine (@JoshConstine) April 5, 2019

We’re proud to announce C.A.T.S.: Drift Race - one of the first games on the brand-new Snapchat gaming platform! https://t.co/P41Y5Gmv5I pic.twitter.com/nkjCYhE8XU

— ZeptoLab (@ZeptoLab) April 5, 2019

Snap is going down the Asian messaging app route with its new games service — but, apart from Line (in gaming-mad Japan) the strategy hasn’t really been a hit for anyone… yethttps://t.co/hMZaZjvlod

— Jon Russell (@jonrussell) April 5, 2019