Highlights from the @Nielsen Q3 2018 Total Audience Report:
· Americans spend ~10.5hrs/day with radio, TV, internet & apps
· Time spent is shifting from radio/TV to digital
· Only 18-24yo spend more time w/ apps than watching TV
See the full report: https://t.co/PuolTlPeps

— Arkside (@Arkside) March 21, 2019

2018 updates and other select datapoints care of @Nielsen's Total Audience Report, which I've been using professionally since 2009 https://t.co/rBeN7Kfk0O

— Matthew Ball (@ballmatthew) March 19, 2019

YouTube is now responsible for 37% of all mobile internet traffic tip @techmeme @mediagazer https://t.co/BeNxFzUrii

— Steve Rubel (@steverubel) March 21, 2019

"There’s been a significant jump in mobile time-spent among 18-34s, from 29% to 34%. The growth came at the expense of television viewing." https://t.co/k0dAWloEUY

— Lori Todd ? (@loritodd) March 22, 2019

YouTube is now responsible for 37% of all mobile internet traffic. That’s nothing to scoff at, especially given publishers may not see significant Facebook traffic ever again. https://t.co/wIRZNTT4TP

— Kimeko McCoy©️ (@KimekoM) March 22, 2019

Mobile time-spent jumps up (U.S.): YouTube corners ~40% of the traffic, Facebook less than 10%

Significant jump in mobile time-spent among 18-34s, from 29% to 34%. The growth came at the expense of television viewing. 
https://t.co/Rybz4v5IfY

— Amit Paranjape (@aparanjape) March 22, 2019

Mobile time-spent jumps up: YouTube corners ~40% of the traffic, Facebook less than 10% | What’s New in Publishing https://t.co/QRELAdxo2v pic.twitter.com/zOYenvBVPo

— Rich Tehrani (@rtehrani) March 22, 2019

유투브, 모든 미국 모바일 인터넷 트래픽의 37% 차지해. 페이스북은 8.4%, 스냅챗이 8.3%, 인스타그램은 5.7%, 넷플릭스가 2.4% 각각 차지해. 연령별로 18-34세, 29%에서 34%로 증가. 모바일 사용은 21%에서 24%로 증가. 그러나 미디어 소비는 매일 약 10.5시간으로 변화 없음.https://t.co/mMaw1R7C7j pic.twitter.com/oHjuwCWpaj

— Wan Ki Choi (@wkchoi) March 22, 2019

Key video stats: YouTube now accounts for 37% of all mobile internet traffic, in megabytes. Facebook and Snapchat are virtually tied at 8%. Netflix accounts for the most internet traffic overall, but only 2.4% when it comes to mobile. https://t.co/ALFcfvWxwm pic.twitter.com/lkLiqb4nIQ

— Rubina Madan Fillion (@rubinafillion) March 22, 2019

In Q3 2018 mobile as % of time spent on media consumption continued to grow in the U.S.

Big jump in 18-34 yr olds where smartphone use is now the clear leader

Smartphone use is up across all age groups - at the expense of TV and PChttps://t.co/axxEGcjtqw #mobile pic.twitter.com/bznJrDaRpP

— Boris Markovich (@BorisMarkovich) March 22, 2019

モバイルWebトラフィックの内訳。YouTube37%。Netflixは2.4%。Google以外だとFacebookが多くの通信量を閉める。 / “Report: YouTube makes up nearly 40% of mobile web traffic - 9to5Google” https://t.co/HAoB3F7Nb9

— ⓀⒾⒺⓉⒶ (@typex20) March 23, 2019

Report: @YouTube is now responsible for 37% of all mobile internet traffic! https://t.co/izCQZrbedb pic.twitter.com/QhOM5NS8aQ

— Ben Metcalfe ? (@dotBen) March 22, 2019