If players don’t get it, what is the business model? https://t.co/0IGRkjW0Su

— Fizhy (Ethan) (@EJWoodgates) January 28, 2022

To quote the interview:
“So, it's really, for them. It's really beneficial. But they don't get it for now.”

Gotta love the classic “you just don’t understand it” angle to this scam.

But oh, we know. https://t.co/XKKUtXdeUk pic.twitter.com/Ny0vXTZfRB

— Tom Farnsworth (@tomfromtheweb) January 28, 2022

Until publishers let us resell our actual games, you can absolutely ignore every word that comes out of their mouths about their desire for you to ‘truly own what you purchase’. This is only about fattening out their micro-transaction revenue. Nothing more https://t.co/T3ooicAHIb

— Skill Up (@SkillUpYT) January 28, 2022

So many cool things you could do and they focus on the lamest part ? https://t.co/dboGhvLMIf

— Kyle Russell (@kylebrussell) January 28, 2022

Really need Microsoft to buy Ubisoft and fire all the execs https://t.co/HHFkMF4b5P

— George (@LongEaredFox) January 28, 2022

Despise this narrative. Any time NFTs are criticised, the response is always "oh, you just don't understand it". Hook in the gullible, paint everyone else as idiots to make the gullible look like they're joining the Smart Club™ https://t.co/24g8qLE7aG

— Chris Scullion (@scully1888) January 28, 2022

Still waiting to cash out my pogs in the secondary market https://t.co/EVLRW1YyPV

— Brad Sams (@bdsams) January 28, 2022

A Ubisoft executive has said the company will proceed with its NFTS plans, claiming players just “don’t get it”.https://t.co/BTQfWRTJVr pic.twitter.com/0SXdaZ1uzn

— VGC (@VGC_News) January 28, 2022

"The haters just don't get it" is the web3/NFT rallying cry, but it's head-turning to see an executive of a purportedly serious company say it so bluntly. https://t.co/FffQidAMYQ

— Corey Quinn (@QuinnyPig) January 28, 2022

Dear @Ubisoft, we all know this is bullshit because you can absolutely let people resell things in every single one of your live op games right now, and you absolutely do not let them.https://t.co/CK1EOhEsPx pic.twitter.com/OsqTaTg4rc

— Rami Ismail (رامي) (@tha_rami) January 28, 2022

Ubisoft's man in charge of their NFT project Quartz says that the negative reaction was expected and explains that players just don't understand it

"We know it's not an easy concept to grasp"

Ubisoft will also continue with their NFTs planshttps://t.co/8VcRclbonn pic.twitter.com/9Vxpt0LCFf

— Nibel (@Nibellion) January 28, 2022

Until publishers let us resell our actual games, you can absolutely ignore every word that comes out of their mouths about their desire for you to ‘truly own what you purchase’. This is only about fattening out their micro-transaction revenue. Nothing more https://t.co/T3ooicAHIb

— Skill Up (@SkillUpYT) January 28, 2022

Ubisoft VP of innovation a "bit frustrated" that players just don't get what's so great about reselling game NFTs https://t.co/EibmLUIeQu pic.twitter.com/vqmnYOhRUA

— AmericanTruckSongs8 (@ethangach) January 27, 2022

Ubisoft being 2 step away from explaining how NFT in their game will help to fight racismhttps://t.co/TpLuCaMo0z

— ModnarYug (@ModnarYug42) January 29, 2022

Ubisoft execs: “Gamers are always right”—yet they somehow “misunderstand” NFTs https://t.co/pS19c4gjhj #NFT #NFTs #NFTnews #nftcollector #NFTcollectibles #NFTCommmunity #Blockchain #NFTartist #NFTMarketplace #NFTartists #nftart

— NFT manufactory (@NFTmanufactory) January 29, 2022