Now Mark is talking about the creator economy again, including the ability for creators to set up their own shops and endorse products. "There's an opportunity in the pandemic ... to rethink some of this more broadly. Creators should be able to make more online."

— Maghan McDowell (@maghanmcd) June 22, 2021

Mark added that Facebook is also increasing augmented reality try-on for brands through pilots with @ModiFace and Perfect Corp. Carolyn Bojanowski, SVP, GM eCommerce at @Sephora, is also on the call, so I'm gathering this will focus on beauty.

— Maghan McDowell (@maghanmcd) June 22, 2021

"Not available on the web"

SOME OF US STILL USE DESKTOPS MARK

— Pythia Capital (@PythiaR) June 22, 2021

Mark Zuckerberg just announced in a Live Audio Room that Instagram is adding Pinterest-style visual search, meaning that you can find shoppable items based on images on Insta and images from your camera roll. More on computer vision in @voguebusiness https://t.co/HCz6XGddWn

— Maghan McDowell (@maghanmcd) June 22, 2021

Our team’s work got a little preview in Zuck’s audio room today:

? Visual Search, allowing people to find shoppable products from their camera or posts

? Shops becoming more feature-rich on FB, IG, and expanding to WhatsApphttps://t.co/C2ROwFeuDN

— Daniel Eden (@_dte) June 22, 2021