Huge embarrassment for Apple, continuing to make decisions like this is going to dramatically reduce the quality of applicants they get in the future. https://t.co/SY7h71GFt1

— Nat Eliason (@nateliason) May 14, 2021

I prefer cultures where if you write a book and your words are public you are given a chance to defend yourself against concerns and a cooling off period before being fired.

CONTENT of your character not mischaracterized CONTENT. https://t.co/NArE86eZCM

— Josh Wolfe (@wolfejosh) May 15, 2021

Thread. If a company doesn’t want to hire someone, they don’t need to. But hiring them and then throwing them under the bus because a bunch of entitled unrelated employees decided they didn’t like the hire is completely backwards. https://t.co/72rqZunaEN

— AG (@AGHamilton29) May 15, 2021

Remember us when you’re a millionaire pic.twitter.com/ml7sKJydYA

— Nikita Bier (@nikitabier) May 14, 2021

People can possibly have different opinions about whether Apple should’ve hired Antonio, but hiring him and then immediately firing him, over stuff they knew about, and the way they did it, looks like a case study in screwing up https://t.co/r1L4EusyMf

— Benedict Evans (@benedictevans) May 15, 2021

It's amazing how the powerful miss the point. The people signing the petitions *were* concerned about livelihoods -- of the women (or just people; take a look at the quotes) who'd have to work with this guy. https://t.co/iYmzS60hCX

— Brandon Downey (@bdowney) May 14, 2021

Apple needs to either settle *quickly* (for likely a very large sum of money) or risk having its playbook for ads expansion published to the public

— Eric Seufert (@eric_seufert) May 14, 2021

Through this drama, Apple has opened a window that peers into its ambitions for expanding its ad network. This could create an enormous headache for the company, given that FB is incentivized to highlight its potentially anti-competitive behavior. https://t.co/Ai7J4imUwp

— Eric Seufert (@eric_seufert) May 14, 2021

So I've been thinking more about Apple firing Antonio Garcia Martinez, and have changed my mind a bit. This might be a long thread. But the tl;dr is that the company should have given him a chance to keep his job, while canning someone from management.

Now, a preface...

— Jordan Weissmann ? (@JHWeissmann) May 15, 2021

3. Apple was well aware of my writing before hiring me. My references were questioned extensively about my bestselling book and my real professional persona (rather than literary one).

This set of prominent Valley VCs and execs are all willing to assert as much under oath.

— Antonio García Martínez (@antoniogm) May 14, 2021

4. I did not 'part ways' with Apple. I was fired by Apple in a snap decision.

— Antonio García Martínez (@antoniogm) May 14, 2021

This reminds me of the Oppenheimer case where Oppenheimer’s actions before the war which were public were brought up against him much later. At the very least it indicates sloppy background research; logically it means you didn’t really have a problem but only caved in to the mob https://t.co/MQ6gF5GFFs

— Ash Jogalekar (@curiouswavefn) May 15, 2021

Every single person I’ve seen defending Antonio García Martínez or vilifying the Apple employees who spoke out against his hiring is a guy.

— Kevin Fox is hopeful ?? (@kfury) May 14, 2021

I don't know if this will shift from the court of public opinion to the court of law, but either way it will be a landmark case people will study decades from now. Anyone of any influence in SV supports Antonio. About time someone pushed back against the vultures and won ?? https://t.co/DgsZPVvWgT

— Slava Akhmechet (@spakhm) May 15, 2021

The people who start campaigns against people like Garcia-Martinez aren’t idealists. They’re just ordinary greedy Americans trying to get ahead, using the tactics available, and it’s time to stop thinking of stories like this through any other lens. https://t.co/nUdZZFTlpo

— Matt Taibbi (@mtaibbi) May 14, 2021

Why hello, patriarchy! Let's dig in on this tweet, where one of the kings of Silicon Valley gives the the game away: pic.twitter.com/qVJgdZxOsk

— William Pietri (@williampietri) May 14, 2021

Imagine working at and collecting a salary from Apple -- which has long benefited from slave labor-like conditions and sweatshops -- and thinking you're morally qualified to condemn anyone, let alone unjustly wreck someone's reputation & get them fired like they just did: https://t.co/JmYESXwo9I

— Glenn Greenwald (@ggreenwald) May 14, 2021

??‍♀️

— Harmeet K. Dhillon (@pnjaban) May 14, 2021

Predict he will get a $10m settlement https://t.co/qmPxCDdxXw

— jason@calacanis.com (@Jason) May 15, 2021

Wondering when this cancel culture i hear so much about will finally get to @paulg so i can stop hearing his bad takes on literally everything. https://t.co/8Yv68wwAn8 pic.twitter.com/asnfdwnjFF

— Tani Olhanoski (@inattani) May 14, 2021

Required reading if you really want to understand what AGM wrote and what happened at Apple. https://t.co/HWNLbrRZOa

— David Sacks (@DavidSacks) May 14, 2021

good for antonio!

a thing i regret about my own cancellation is i was quiet and brushed it off since i thought it was a weird freak event. it wasn't. i should been more clear, vocal, etc. i just didn't think i was a public person & would go back to obscurity. i know better now https://t.co/j37Mi6aaPb

— Razib ? Khan (@razibkhan) May 14, 2021

If Steve Jobs were a teenager today, he would view Apple with the same derision as he viewed IBM

They have a stranglehold on the mobile ecosystem

They abuse their App Store power all the time

The internal culture has shifted from product craft to performative wokeness

Sad ? https://t.co/Zwn2Ne0Hcd pic.twitter.com/cchi6t4v9I

— Ric Burton ?? ‣ ?? ?? (@ricburton) May 15, 2021

As Friday news dumps go, this is pretty mediocre, but I will take it. https://t.co/V0SJdQdIav

— Ed Bott (@edbott) May 14, 2021

Antonio Garcia Martinez says Apple was “well aware” of his writing and was hired anyways. https://t.co/Fs4bbQLAUU

— Mark Gurman (@markgurman) May 14, 2021

The surprising part of this story is that Antonio wanted to work for Apple in the first place. https://t.co/4h3ezMuDKa

— Joe Hewitt (@joehewitt) May 14, 2021

Asked Apple PR for comment and they declined.

— Peter Kafka (@pkafka) May 15, 2021

The heights of corporate hypocrisy (and mob lunacy) are truly amazing. https://t.co/OykAKJQUCh

— Christopher Ryan (@ThatChrisRyan) May 14, 2021

If you've even been curious why I left the startup scene, this is a thorough examination of the reason - it's infested with these attitudes, dripping from the top down like rotting garbage left to fester in the searing sun. https://t.co/ZeLMkXHUZI

— alexis (@LexInterior) May 14, 2021

This will be interesting to see how this plays out. FWIW, Apple doesn't win *everything*. It has lost some high profile and low profile lawsuits. It does win more than it loses, though. https://t.co/AIkhGyUc5b

— Patrick Moorhead (@PatrickMoorhead) May 14, 2021

5. Apple has issued a statement that clearly implies there was some negative behavior by me during my time at Apple. That is defamatory and categorically false.

— Antonio García Martínez (@antoniogm) May 14, 2021

I talked to Antonio Garcia Martinez about getting hired by Apple in April, fired by Apple in May, and repentance. https://t.co/vK2kZpHHwh

— Peter Kafka (@pkafka) May 15, 2021

2. I upended my life for Apple. I sold my WA residence which I built with my own hands, relocated myself, shut down any public media presence and future writing aspirations, and resolved to build my career at Apple for years to come.

— Antonio García Martínez (@antoniogm) May 14, 2021

We will be burning copies of Chaos Monkeys this afternoon outside the Apple labor camp in the Xinjiang province. DM for details.

— Nikita Bier (@nikitabier) May 13, 2021

Why Apple fired Antonio is clear. I'm more interested in why Apple hired him in the first place: https://t.co/sVcAxI71LJ https://t.co/XirF8ARS7W

— Emil Protalinski (@EPro) May 14, 2021

Apple reached out to @antoniogm, not the other way around. He sold his house in Washington State as part of what he expected would be a long-term commitment to Apple. The company was fully aware of the book and its contents when it hired him. https://t.co/nUdZZFTlpo

— Matt Taibbi (@mtaibbi) May 14, 2021

Reminder that everyone who is defending Antonio Garcia Martinez is doing so because they hate women too. Some of them may have internalized misogyny, some of them may have just good old-fashioned misogyny, but they're all, frankly, scared of women and they're showing that.

— Heidi N. Moore (@moorehn) May 14, 2021

Apple could & likely does hire ex Google and FB ads people to build its ads tracking biz. Hiring the one high profile guy who is very vocal about tracking while crusading against FB and in the middle of antitrust case was a bold choice and very telling

— Sar Haribhakti (@sarthakgh) May 14, 2021

Don't pick a fight with a man who wrote a best-selling book, has 60K Twitter followers and a Substack. https://t.co/qOYw28fZAW

— Dan Romero (@dwr) May 14, 2021

If Steve Jobs wanted to hire someone, there is no way he would go back on his word to appease a mob of snowflake employees concocting a bogus excuse to be unhappy. By permitting this, Tim Cook shows what kind of CEO he is. https://t.co/wDtlkY7Hr2

— David Sacks (@DavidSacks) May 15, 2021

A great article about the cowards and hypocrites who run Apple. https://t.co/lQhpGqYWz6

— Luke Johnson (@LukeJohnsonRCP) May 14, 2021

1. Apple actively recruited me for my role on the ads team, reaching out via a former colleague to convince me to join. Apple found my experience in the ads space, specifically around data and privacy, highly relevant to their efforts and persuaded me to leave my then role.

— Antonio García Martínez (@antoniogm) May 14, 2021

It’s the #1 Best Seller in its category on Amazon. *Of course* Apple knew what it was getting. They didn’t have a problem with it until the mob formed. Then to justify their cravenness, they publicly smear him. What a way to make HR decisions. pic.twitter.com/Rgr9mbB4wx

— David Sacks (@DavidSacks) May 15, 2021

Apple’s pathetic decision to cave to a mob and fire author Antonio Garcia-Martinez is the latest chapter in our transition to Invasion of the Body Snatchers-style era of timorous conformity and duncecap monoculture. https://t.co/nUdZZFTlpo

— Matt Taibbi (@mtaibbi) May 14, 2021

@TheRegister went cheap, see @mtaibbi’s writing about this: https://t.co/PyMVGePWbr

— Warren Hoskins (⧖) (@friendinmiami) May 15, 2021

From tomorrow’s reading list is this @mtaibbi specialhttps://t.co/FvuIBs6qhs

— Barry Ritholtz (@ritholtz) May 15, 2021

On the hypocrites at Apple who canceled Antonio Garcia-Martinez: https://t.co/nUdZZFTlpo

— Matt Taibbi (@mtaibbi) May 14, 2021

The decision by Apple to bend to a posse of internal complainers and fire him over a passage in a five-year-old book is ridiculous hypocrisy.https://t.co/5yib6tsjou

— garrytan.eth ?? (@garrytan) May 14, 2021

If you mean there's still time to throw Antonio under the bus, that would be neither fair to him nor achieve anything substantive. If you want a deeper insight into this case than can be got from one tweet, I recommend you read this: https://t.co/eXhMQlH4qV

— Paul Graham (@paulg) May 14, 2021

On the Hypocrites at Apple Who Fired Antonio Garcia-Martinez. Must read?

Kudos to @mtaibbi for having the actual courage to write this. https://t.co/QALZt69F2Z 1/

— Ryan Petty (@rpetty) May 14, 2021

Read @mtaibbi's article on substack. He puts the controversial writing in context there:https://t.co/jQBlqpWd1S

— RealGene☣️ (@RealGene) May 15, 2021

this is spot on by @mtaibbi
Thoughtless journalism and knee-jerk reactions is actually the epidemic of our time.https://t.co/2v1hupYtK8

— mikeeisenberg (@mikeeisenberg) May 16, 2021

"Antonio’s book shows the House of Zuckerberg to be a cult full of on-the-spectrum zealots who talked like justice activists while possessing the business ethics of Vlad the Impaler"https://t.co/aDCXwNPDgR

— William M Briggs (@FamedCelebrity) May 15, 2021