"TikTok is planning an aggressive expansion into ecommerce in the US, where it will go head-to-head with Silicon Valley giant Facebook" with new forms of affiliate marketing, livestreamed shopping and more. https://t.co/EbpZ71t6UV

— Rasmus Kleis Nielsen (@rasmus_kleis) February 8, 2021

NEW: TikTok plans an aggressive expansion into ecommerce in 2021, pitting it against Facebook

Tools to include:
- Ability to share links to products & automatically earn sales commissions
- "Livestream shopping"
- Products catalogues for brandshttps://t.co/EbbO91iWui

— Hannah Murphy (@MsHannahMurphy) February 8, 2021

Exclusive: The Chinese-owned app is planning an expansion into ecommerce in the US, including a tool that lets popular users share links to products and earn commission on sales https://t.co/ej0ZR9BjjS

— Financial Times (@FinancialTimes) February 8, 2021

TikTok to unveil a suite of new online shopping tools

New features
- Ability to share links to products + automatically earn sales commissions
- Ability for brands to list products in catalogues on their profile page
- Shopping via livestream events https://t.co/1OW6ZqCpKD

— Matt Navarra (@MattNavarra) February 8, 2021

TikShop -> TikTok has briefed advertisers on new e-commerce tools launching in 2021, including letting popular users add links and earn commission

"The app is also said to be rolling out “livestreamed” shopping, a mobile version of TV shopping channels" https://t.co/uewOF191z4 pic.twitter.com/ImJD2w8HRt

— Glenn Gabe (@glenngabe) February 8, 2021

Big news for influencers and content creators! @tiktok_us may let creators use their own product links in video. It's banking on creators to sell products and pocket the commission https://t.co/csuzbgFXpt pic.twitter.com/LiDVaZypyk

— Raj Nijjer (@RajNijjer) February 8, 2021