Snapchat officially launches in-app TikTok competitor called Spotlight https://t.co/6Qj5v0ZgwF pic.twitter.com/Pv5PCBN61I

— The Verge (@verge) November 23, 2020

snapchat officially launched its tiktok copy and is gonna pay creators $1 million per day to get them to use it https://t.co/lvJ7sJ8s6H

— Ashley Carman (@ashleyrcarman) November 23, 2020

Each day, Snap will divvy up $1 million between creators with the most viral content on Spotlight. ??https://t.co/tliAee8zzO

— Jim Shepherd (@jimlshepherd) November 23, 2020

"FB outsources R&D to Snap!"

"Only Zuck copies everyone and that's evil!"https://t.co/1AspP7m1on

— Sar Haribhakti (@sarthakgh) November 23, 2020

Huge announcement from $SNAP

Charts spoke!https://t.co/mlRsgbA6GM pic.twitter.com/PNWXSDNGCQ

— TraderAmogh (@TraderAmogh) November 23, 2020

Snapchat’s going to start paying creators whose videos appear in their Spotlight from a $1M daily pool — it’s the equivalent to making it on TikTok’s FYP (for you page) https://t.co/vuPmRhwKi6

— Lia Haberman (@liahaberman) November 23, 2020

Program is called Snapchat Spotlight https://t.co/4nhilPeWSJ

— Mike Metzler (@MTZLER) November 23, 2020

Snap is launching a competitor to TikTok and Instagram Reels https://t.co/qi59AlsYIJ

— CNBC Tech (@CNBCtech) November 23, 2020

Snapchat Adds Spotlight Feature, Awarding $1M A Day For Most “Entertaining” Posts https://t.co/OXV1PaHl7J

— Deadline Hollywood (@DEADLINE) November 23, 2020

In the past few months we’ve seen the homogenization of social apps. LinkedIn & Twitter adding stories. Now Snapchat joins Instagram in adding TikTok style videos.

Problem is how we’ll now see the same content in all of these apps given sameness of formathttps://t.co/OduUHUrtjw

— Dare Obasanjo (@Carnage4Life) November 23, 2020

Snapchat officially launches its TikTok competitor called Spotlight https://t.co/WxwWJaJlKS

Differences vs. TikTok
- No comments section on videos
- User profiles kept private by default
- Snapchat to split $1m between top Snap creators in Spotlight every day (until end of 2020)

— Matt Navarra (@MattNavarra) November 23, 2020

new social platforms differentiate themselves w/ novel formats (origin story of Pinterest, Snap, TikTok..), and users flock to new forms of creative expression.

but innovation today seems more about how dominant platforms can retrofit trending formats.?https://t.co/cBa0CPQiiG

— scott belsky (@scottbelsky) November 23, 2020

SnapchatにもTikTokクローン機能「Spotlight」がきた

Snapchat launches a TikTok-like feed called Spotlight, kick-started by paying creators – TechCrunch https://t.co/Vad4YXhCTK

— アサヤマ / ASAYAMA (@taasayan) November 23, 2020

SnapchatもTikTok的な機能をローンチ。InstagramのReelsだけでなく、NetflixもFast laughsというTikTokのような機能を付けています。

同じようにInstagramのストーリー(元はSnapchat)はTwitterとLinkedinに登場し、機能のコピーがとにかく最近目立ちます。https://t.co/2TVDha1USB

— Kenichiro Hara| DCM Ventures (原健一郎) (@kenichiro_hara) November 23, 2020

Called it https://t.co/Q6oFDcFogT

— Brian Donohue (@bthdonohue) November 23, 2020