The U.S. economy is great, and fair. Yes 40 million people are laid off but also a company that makes a $1,500 TV with only exercise channels (think Peloton but without the bike) just sold for $500 million.https://t.co/EX4kIasWNA

— Dan Price (@DanPriceSeattle) June 29, 2020

Very interesting play.

Also not easy. Under Armour couldn't figure out MapMyFitness. Nike had a hard time weaving in outside tech as well. https://t.co/GKbrWV5b7U

— Darren Rovell (@darrenrovell) June 29, 2020

can't wait until mirror only works optimally if you're wearing lululemon clothing https://t.co/4qqUnnPPbV

— Matthew Zeitlin (@MattZeitlin) June 29, 2020

Gangster, perhaps. But ill-conceived. No need for Lululemon to own a fitness equipment company to sell clothes through it. And difficult to successfully run such different businesses, especially with one so early stage. https://t.co/V58cH3EAFh

— Henry Blodget (@hblodget) June 30, 2020

My all-time favorite Mirror moment (from a tech founder, long ago deleted) https://t.co/y5Dd0khJxI pic.twitter.com/BMrFCLoGH2

— Matt Haughey ? (@mathowie) June 29, 2020

I haven’t used Mirror but this strikes me as potentially a great pick up by Lulu; hardware is hard but seeing this product really helps and lulu has 460 stores. Also cements my feeling that $LULU and $PTON are direct competitors (I am long both) https://t.co/gMawS3jDmB

— Sheel Mohnot (@pitdesi) June 29, 2020

Mirror is a smart gadget that offers virtual fitness classes. Lululemon is set to acquire the home fitness startup for $500M. Let’s look back at their demo at Disrupt 2018 pic.twitter.com/SXGJmYYQGk

— TechCrunch (@TechCrunch) June 29, 2020

This is a genius move. It’s lateral innovation, it’s connected, it broadens Lulu’s brand idea and it gives them a new platform for customer engagement! #retail https://t.co/McQjT3El2V

— Doug Stephens (@RetailProphet) June 29, 2020

Huge congratulations to @brynnputnam, and the entire @getthemirror team on building a product people love and a company so valuable. We are incredibly grateful to have been part of it.https://t.co/YvR4NyU6eI

— Kevin Thau (@kevinthau) June 29, 2020

Lulu buys Mirror for $500M

Mirror raised $72M and expects $100M+ in revenue this year — an extraordinarily capital efficient hardware co

Lulu:
• enters home fitness
• gets early view of emerging fitness categories (quickly iterate specific clothing)https://t.co/DQa6CIh8sd

— Zak Kukoff (@zck) June 29, 2020

interesting! anyway if you bought a mirror this year i would still love to talk to you https://t.co/ufgNRUWUwa

— maya kosoff (@mekosoff) June 29, 2020

this is a really smart move for an athleisure company, but i wonder if it'll feel more like the next peloton, or under armour buying mapmyrun ? https://t.co/QTCGIUY5z2

— Mike Murphy (@mcwm) June 29, 2020

I don't mean to drag the CEO's success -- and congrats to her, truly -- but one of these days I look forward to reading about a huge exit from a female founder who *isn't* white, thin, and married into a family with massive amounts of generational wealth. https://t.co/70kLXpaosA

— Caroline McCarthy ? (@caro) June 30, 2020

Future Mirror notification: It looks like you’re wearing Athleta pants. Please upgrade to Lululemon to unlock our latest yoga class. https://t.co/JYdlkTMX4x

— Joanna Stern (@JoannaStern) June 29, 2020

I like this play. Wife bought a NordicTrack and it was a piece of junk. Cheap plastic. Insanely difficult assembly (and so heavy). She's returning it. Home fitness ripe for disruption am also $PTON convert after getting close look at the competition which is stuck 20 yrs in past. https://t.co/KhNtg7wsAY

— Adam Singer (@AdamSinger) June 29, 2020

wait isn't this just a mirror that shows you workouts? https://t.co/F7kbaAAkH6

— Ed Zitron (@edzitron) June 29, 2020

Really smart move by @lululemon. Can def see a world where @Nike/@UnderArmour make their own hardware or acquire @tonal or my fave @trainwithtempo - like they did with apps in the last 10 years. https://t.co/l3VnhJ1LRH

— Musa Tariq (@musa) June 29, 2020

NEW: Lululemon is buying Mirror, the buzzy home fitness startup that sells a $1,495 wall-mounted product for streaming workout classes. The $500 million purchase is Lululemon's first acquisition & underscores its goal of being more than an apparel brand: https://t.co/OjEA0feZ8I

— Sapna Maheshwari (@sapna) June 29, 2020

1/ Today, @Lululemon announced its planned acquisition of @getthemirror. Congrats to @BrynnPutnam & the entire team! From prototype to blockbuster launch to an exciting outcome, I'm in awe of this incredible journey. Some reflections on how it got started: https://t.co/LNx8Re0f06

— Hayley Bay Barna (@hayleybay) June 29, 2020

Today, @lululemon announced its first ever acquisition—excited to work with @BrynnPutnam and the @getthemirror team to further deliver personalized in-home fitness and mindfulness solutions to our guests around the world https://t.co/DkTAEnk2aC

— Calvin McDonald (@calvinmcdonald) June 30, 2020

A huge congrats to @BrynnPutnam and the @getthemirror team. Brynn is a force. So happy to see Mirror joining Lululemon and we're lucky to have been part of the journey @BoxGroup.https://t.co/FUqj3ctXqm

— Nimi Katragadda (@nkatragadda) June 29, 2020

Hell of a quarantine glow up for Mirror. https://t.co/FMb4xQBvu7

— Taylor Holiday (@TaylorHoliday) June 29, 2020

Huuuuge news! Super smart move by @lululemon in continuing to build out their vertical communityhttps://t.co/hZ01qC1eTh

— Melina Bergkamp (@MelinaBergkamp) June 30, 2020

Great news for @BrynnPutnam and Team https://t.co/riU3hflxRv

— Femstreet (@femstreet) June 29, 2020

これは良いニュース。
Mirrorは上場してなかっからこれまで投資できてなかったけど、これでLululemonの株買えば良くなった。$PTON と並んで $LULU = Mirror は、今後かなり伸びると見てます。https://t.co/q6PaTddadt

— ハンニバル@米国グロース株 (@Hannibal_Stock) June 30, 2020

Why do fitness apparel companies think they can be "tech" companies?

How is $LULU's acquisition of MIRROR for $500MM in cash any different than $UAA's disastrous $475MM acquisition of MyFitnessPal? https://t.co/5wenmPy6LZ

— JC Oviedo (@JCOviedo6) June 29, 2020

뉴욕의 온라인 홈트 스타트업 미러를 룰루레몬이 5억불에 인수. 미러는 큰 수직 디스플레이형 거울을 통해 원격으로 피트니스강사와 운동하는 서비스. 거울은 1500불, 월 수강료는 39불 정도로 펠로톤 같은 모델. https://t.co/1bx22MyGgc 룰루레몬으로서는 첫 M&A라고.

— 에스티마 (@estima7) June 29, 2020

7 days after this tweet, https://t.co/U8ZOWeaAUj and now this: https://t.co/xrFDUe2SLM

— Jamie Zoch (@DotWeekly) June 30, 2020

フィットネステクノロジーのMirrorがフィットネスアパレル大手のLululemonの傘下に。
Lululemonはフィットネスアパレルというモノのブランドから、フィットネスエクスペリエンスのブランドへ。テクノロジーがその変化を加速させている。https://t.co/6YPq1Dj1Br

— Hironori Iwasaki 岩嵜博論 (@hriwsk) June 30, 2020

Lululemon set to acquire home fitness startup Mirror for $500M – TechCrunch https://t.co/ixdnNkx8Zb

— Mark Minevich “AIMark” (@MMinevich) June 29, 2020

Whoa: @Lululemon set to acquire home fitness startup Mirror for $500M https://t.co/e8Xb1NFK1H via @techcrunch

— Jonathan Levitt (@JWLevitt) June 29, 2020

Does anyone want to buy my Magic Mirror for $500 million? No, ok fine! - https://t.co/4n4Wcmngfb pic.twitter.com/aJKOfbocjv

— Shreek (@FreakShreek) June 30, 2020