Google은 모든 광고주가 자신의 신원을 확인하도록합니다

newsroom 4/24 '20 posted 뉴스 IT

• 2018 년 이후 정치적 광고주는 본인을 확인할 필요가 있었기 때문에, 이것은 그 측정의 확장입니다.

• Google은 이제 회사 플랫폼에서 광고를 게재하기 전에 모든 광고주가 자신의 신원을 확인하도록 요구합니다.

• Google의 John Canfield는 블로그 게시물에서 이러한 변경 사항을 통해 사람들이 Google에서 보는 광고의 배후에 있는 광고주를 더 쉽게 이해하고 보다 정확한 의사 결정을 내릴 수 있습니다.

• 광고주가 Google 네트워크에서 광고를 구매하려면 인증 프로그램을 완료해야합니다.

Google will force advertisers to prove they are who they say they are [www.engadget.com]

Google will require all advertisers to verify their identity and country of origin [www.neowin.net]

Google will roll out identity verification program to all advertisers [searchengineland.com]

Google now requires all advertisers to verify their identity [www.inputmag.com]

Google will require advertisers to prove their identity [www.cnet.com]

Google will make all of its advertisers verify their identities [www.theverge.com]

Google Will Require Proof of Identity From All Advertisers [www.nytimes.com]

For transparency's sake, Google now requires all advertisers to identify themselves [www.androidcentral.com]

Google To Make All Advertisers Submit Personal IDs, Business Verification Docs [www.adexchanger.com]

Increasing transparency through advertiser identity verification [www.blog.google]

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Open Wiki - Feel free to edit it. -

4/24 '20 answered

Here is Google's announcement. https://t.co/eCY90x56Mj
Will start in the US and then expand globally. Not a small task; will take a few years.
No, this will not solve all problems with bad ads but it is an important step toward accountability. https://t.co/EWgma1jwTi
— Jeff Jarvis (@jeffjarvis) April 23, 2020

New: Google will require all advertisers to go through a identity verification process, previously required for political advertisers. When consumers click "Why this ad?" starting this summer they'll see advertiser running the ad and the country it's based https://t.co/2ZjbVbAhe5
— Meg Graham (@megancgraham) April 23, 2020

Wow, this is an absolutely enormous change for Google. Every advertisers that wants to buy Google ads will need to verify their identity, and consumers will get more info about why they were served an ad: https://t.co/FfLyZ88dvR
— Alex Weprin (@alexweprin) April 23, 2020

Good to see. Gets them out of deciding whats political. Plus increaing transparency is just good https://t.co/W23jZ2dpjp
— Karen Kornbluh (@KarenKornbluh) April 23, 2020

Amid a flood of sketchy ads, Google will force all advertisers to verify their identities, as it does already for political advertisers. Consumers can see basic information about an advertiser and choose whether to block all of the company's ads.https://t.co/t6TwYHJxGF
— Tiffany Hsu (@tiffkhsu) April 23, 2020

Honestly a long overdue move by @Google and needed. https://t.co/Mh9VVwG05r
— Joshua Lowcock (@joshuaUMWW) April 23, 2020

Good to see Google leading with this simple hygienic approach to political ad's ~ looks like it's both understandable and accessible ?

HT @jeffjarvis https://t.co/PTv6V1d5aU pic.twitter.com/LaGKAYEgQo
— John Borthwick (@Borthwick) April 23, 2020

This is very good news. However our congressional representatives should pass legislation mandating this verification across all online platforms -- if you buy an advert, you need to disclose your identity. No hidden financial transactions. https://t.co/YMFxxYe7i1
— Femme Malheureuse (@Femme_Mal) April 23, 2020

This is good. Should become the standard. https://t.co/EWgma1jwTi
— Jeff Jarvis (@jeffjarvis) April 23, 2020

This is good.

But even better: everyone install UBlock Origin & Privacy Badger and never see ads again. https://t.co/rMp1B5FoY9
— Keith Lee (@associatesmind) April 23, 2020

Everything is political.

Google will show who paid for all ads in the future. Not only political ones.

Hopefully everyone will be added to the as archives as well.https://t.co/fCMXYPjpix
— Luca Hammer (@luca) April 23, 2020

For 20 years Google didn’t verify the identity of its advertisers.

Let that sink in. https://t.co/pEm3QH1XJB
— Rebecca Rivers (@Tri_Becca90) April 23, 2020

This is excellent news. I applaud @Google leadership for taking this step to improve the hygiene and frankly safety of the digital ecosystem. This is an excellent example that other platforms should consider following. https://t.co/UlRDqAtNTI
— Lou Paskalis ? (@LouPas) April 23, 2020

Google will roll out identity verification program to all advertisers

"A wider rollout for Google’s identity verification program helps users find out more about who is advertising to them and enables them to make more informed decisions." https://t.co/K3qTG2eKTD via @geochingu pic.twitter.com/qfm6hMLjmB
— Glenn Gabe (@glenngabe) April 23, 2020

Google will make all of its advertisers verify their identities https://t.co/uf9DXgqmLz pic.twitter.com/EdvjWgsKru
— The Verge (@verge) April 23, 2020

New Google ad policy - You have to verify your identity before you can buy ads. The better question is: what took so long? W/ @tiffkhsu https://t.co/flaeU0wUHC
— Daisuke Wakabayashi (@daiwaka) April 23, 2020

Googleは、同社が提供する広告プラットフォームでの広告主の情報をID化し、すべての広告でこの表示を義務づけると表明。これによりユーザは、管理機能で不快・虚偽と思える広告主の抑止を行うことができる。これまでの同社のポリシーは、政治広告についてのみ適用してきた｜https://t.co/9UXnuV5gmo
— 藤村厚夫 (@afujimura) April 23, 2020

Google announces *all advertisers*, not just political advtertisers, will be made to provide ID material which will be showed to users for the first time https://t.co/VE8L1EJREJ pic.twitter.com/JqHdrx9YXU
— Mark Di Stefano (@MarkDiStef) April 23, 2020

Google広告に本人確認が必要になるとの事。まず米国から。

Google広告なのでYouTube広告とかにも全部波及するね。

ASPランキング上位の法人でG広告で集客してるところはランキングが入れ替わる可能性もあるな。https://t.co/TOeYmOKSah
— おおき/SEOコンサルタント (@ossan_mini) April 23, 2020

* GOOGLE SAYS ADVERTISERS WILL BE REQUIRED TO COMPLETE A VERIFICATION PROGRAM IN ORDER TO BUY ADS ON OUR NETWORK- BLOG

* GOOGLE SAYS ADVERTISERS TO SUBMIT PERSONAL IDENTIFICATION, INCORPORATION DOCUMENTS, OTHER INFORMATION TO PROVE IDENTITY .. $GOOGL https://t.co/uaX8GDDiP7
— Carl Quintanilla (@carlquintanilla) April 23, 2020

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