The definitive answer on how to pronounce "GIF." Thank you for coming to our TED Talk. https://t.co/iGLR63xYIA

— USA TODAY (@USATODAY) February 25, 2020

The creator of Giphy tells us how we should be pronouncing GIF:https://t.co/YhFZC0TITW

— Joey Sulipeck FOX13 (@joeysulipeck) February 25, 2020

The makers of JIF Peanut Butter are now the makers of GIF Peanut Butter: https://t.co/vqy1BS1IS1

— Liz Dueweke ? (@LizDueweke) February 25, 2020

Time to revive the classic debate: how do you pronounce "GIF"? https://t.co/RuN20YGtQo

— USA TODAY Tech (@usatodaytech) February 25, 2020

Gif or Jif: How do you pronounce it? Hard G or soft G? https://t.co/jnkKNlThf2 via @usatoday

— Ed Baig (@edbaig) February 25, 2020

Jif is launching a limited-edition peanut butter label as part of a tongue-in-cheek campaign intended to settle the debate over the pronunciation of "GIF."

Do you pronounce "GIF" with a hard or soft "g"? https://t.co/z9C12Fkeln

— WNDU (@WNDU) February 25, 2020

Vindication? @malbrightLA @DuvernayOR @MattKenMoore @buckeye_201 https://t.co/WH9TL6VX79

— Jaci Smith (@IowaJaci) February 25, 2020

I still call the graphics things the same as the peanut butter - Jif is rolling out a limited-edition peanut butter to settle the debate over the pronunciation of 'GIF' once and for all https://t.co/4BA9sXr5el #biz #feedly

— Chris Brogan (@chrisbrogan) February 25, 2020

tremendously proud of my former employer for this very important work https://t.co/q7ARVGd2Cl

— Matt Langer (@mattlanger) February 25, 2020

Jif out here stirring up drama. https://t.co/FHZfYc9qhx

— Bethany Biron (@bethanybiron) February 25, 2020

Why did I just buy this https://t.co/m9My23WHkk

— Nathan Steinmetz. (@Humanstein) February 25, 2020

I'm still Team "gif = jif"https://t.co/kefzWELJMH pic.twitter.com/7z8FeRkLTj

— Phil Davis (@PDavis_LLC) February 25, 2020

What's so smart about this Giphy+Jif campaign?
- Loads of free press (& links)
- Cross-branding association that benefits name recognition for both
- The pronunciation "controversy" now reinforces these brands (vs. detracting from them)https://t.co/K2YC2stnza pic.twitter.com/h3NhO3GTqR

— Rand Fishkin (@randfish) February 25, 2020

The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all https://t.co/9VyPGpDOnC pic.twitter.com/FrLbD1VtNJ

— The Verge (@verge) February 25, 2020

OK, this is brilliant and I bought one.

The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all https://t.co/Lg6tf0YOm3

— MegaZone (@megazone) February 25, 2020

I absolutely NEED this in my life. Can someone confirm if they've seen this on grocery shelves yet - esp in The Bay?? cc: @imgix @smuckers https://t.co/kmOuARr89Y

— Henri Helvetica ✨??‍?✨ ? (@HenriHelvetica) February 25, 2020

The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all https://t.co/7aOjqBBHvG via @Verge

— Leslie Fisher (@lesliefisher) February 25, 2020

This is a great example of a well crafted brand partnership.https://t.co/q6XKF7kqUA

— ??‍?taylor (@TaylorSicard) February 25, 2020

THIS IS FANTASTIC!!!! The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all https://t.co/bGwIOd7wWg

— Rubi ? PAX East! (@Rubi_) February 25, 2020

If anyone spots this on the shelf in Toronto, I NEED THIS:https://t.co/V3lNm0SCMq

— Kelly Knights (@marmalade) February 25, 2020

GIF is like gift, but without the T. https://t.co/OLvmuDycwq

— Scooter Phoenix (@ScooterPhoenix) February 25, 2020

Perfect. The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all. https://t.co/3gpWcYuWZb pic.twitter.com/oUnq7xrmHv

— Alan Dunn (@alangdunn) February 25, 2020

This is great. JIF partnered with Giphy to create special edition GIF peanut butter https://t.co/PmZ7NsMqLF

Now available on Amazon https://t.co/hw66fZz0xn pic.twitter.com/7jsLZqcwgP

— Dr. Scott Cowley (@scottcowley) February 25, 2020

I can't believe this didn't happen sooner #teamJif https://t.co/0vb0H7ifYL

— Lance Ulanoff (@LanceUlanoff) February 25, 2020

Jif 또는 GIF? Giphy와 땅콩 버터의 브랜드는 그것을 말하는 방법에 대해 논의를 엽니다 https://t.co/7ddMVdfpRf

전 지아이에프

— lunamoth (@lunamoth) February 26, 2020

"This rather crunchy pronunciation debate has been going on since 1987, when GIFs burst onto the scene. Jif has created a limited run of collectible tongue-in-cheek specially labeled jars that say Gif right on the front." https://t.co/cC2AQqA9iM #JIFvsGIF #peanutbutter #gif #jif

— Elizabeth A. White ✍️?⚖️ (@ElizabethAWhite) February 25, 2020

Gif or Jif: How do you pronounce it? The definitive answer (or maybe not) https://t.co/UvHA3RtP1I

— Nicole ? (@NicoleAsh0703) February 25, 2020

The peanut butter brand weighs in on the GIF debate. https://t.co/ZU7aoKmb9d pic.twitter.com/5ItpJ62y2m

— USA TODAY Tech (@usatodaytech) February 25, 2020

Gif or Jif: How do you pronounce it? The definitive answer (or maybe not) https://t.co/wPl1PlF9h3 via @usatoday

— Bo Snerdley (@BoSnerdley) February 25, 2020

Um. Inventor of GIFs says it should be pronounced like the peanut butter....soooo..... https://t.co/Fb7W1FhDQE pic.twitter.com/2VNedWrEgO

— Kate Fahey (@EdTechKate) February 25, 2020

About time https://t.co/GBslANbpP9

— DuckfanDan (@duckfandan) February 26, 2020

This might be my favourite thing about late stage capitalism https://t.co/T6Hm4nJLUz

— Virginia Roberts (@askvirginia) February 26, 2020

The "G" in "gif" stands for "graphic." Why would it be prounounced jraphic?

Duh.

That's gust joofy. https://t.co/CiG0Tad3fT

— Evidence-Based Brooks (@GrayMattersTwit) February 26, 2020

Amazing ? https://t.co/Fjn3g3hZaV

— Toni Gidwani (@t_gidwani) February 26, 2020

Let the debate begin. via @businessinsider https://t.co/PAG85ZHZOL

— Sprout Social (@SproutSocial) February 25, 2020

Jif is rolling out a limited-edition peanut butter to settle the debate over the pronunciation of 'GIF' once and for all https://t.co/6zNjF5flfu

This is f*cking brilliant! It's a great campaign. And it's right!
I don't care what the inventor of the file type says. He's wrong. pic.twitter.com/vOf3RnBc5V

— Sheldon Levine (@40deuce) February 26, 2020

This is genius. #OnlyOneJif https://t.co/GlSiQ6gqQi

— Meg (@meg_winters) February 25, 2020

I SAID END OF DISCUSSION. https://t.co/5gEjmpdEZ2

— YAYpril (@YAYpril) February 26, 2020

JiffyGifs! #physed @PEforlife @eheard https://t.co/JGwNePz7Gu

— Casey Kathleen (@MsBarclayPE) February 26, 2020

I will buy a jar of Gif and rub it over the keyboards of my enemies. At least the ones who pronounce it "Jif".

Monsters. https://t.co/njL0uiY3EQ

— Tessa Sproule (@TessaSproule) February 26, 2020

A peanut butter company educating us on how to say Gif is my favorite brand story of the day. https://t.co/3Hwrr55ueZ

— Mandy Menaker (@mandymenaker) February 25, 2020

Hard trolling from the nut butter sector.https://t.co/jVrl6RUuFR

— Amélie E. Koran (@webjedi) February 25, 2020

Finally we crack this case https://t.co/3QWNs3U9yT

— Whit Fishman ? (@whitneyfishman) February 25, 2020

This may be the most important thing I ever post. #JIFvsGIF #SmoothorCrunchy https://t.co/WS0FQIefmD

— Bethany Vick (@bethanyavick) February 25, 2020

The only correct opinion on "GIF" https://t.co/qRHLQhoqmU

— Rachel Hatzipanagos (@rachelbianca) February 25, 2020

Thank god. Or jod. https://t.co/0nLQaHGYIW

— Heidi Williams ?? (@by_heidi) February 25, 2020

땅콩버터 브랜드 Jif는 GIPHY와 콜라보하여 한정판 Gif 땅콩버터를 발매https://t.co/P4lEbYsHeS pic.twitter.com/SQZjG5Msgu

— 데드캣 (@deadcatssociety) February 26, 2020

For National Peanut Butter Lover’s Day on March 1, a completely legitimate holiday on a website and everything ? Jif has teamed up with GIF host Giphy “Jif Vs. GiF” marketing campaign.

Peanut Butter Company Finally Addresses GIF Pronunciation Issue https://t.co/Sgtb3JWRIY pic.twitter.com/w5SFseYDOi

— Lori H. Schwartz (@techcatgirl) February 26, 2020

For National Peanut Butter Lover’s Day on March 1, a completely legitimate holiday on a website and everything ? #Jif has teamed up with #GIF host #Giphy “Jif Vs. GiF” marketing campaign.#PeanutButter Company Finally Addresses GIF Pronunciation Issue https://t.co/wrrZQ1Q0G6 pic.twitter.com/b18nGuEzJG

— Rob Crasco #VR #AR #AI (@RoblemVR) February 26, 2020

Peanut Butter Company Finally Addresses GIF Pronunciation Issue https://t.co/sjAYvs6wai

— juju's other (@smokesdad28) February 25, 2020

How many creative teams pitched this before they finally took the risk?
Peanut Butter Company Finally Addresses GIF Pronunciation Issue https://t.co/W7OdODQGU4 pic.twitter.com/LDlt1J3hTH

— Mira Crisp (@misscrisp) February 25, 2020

Yup!

Peanut Butter Company Finally Addresses GIF Pronunciation Issue https://t.co/pIDz2YvVYt pic.twitter.com/dHnLELJy47

— Spencer Holladay (@gotohelvetica) February 25, 2020

“Graphic Interface File” is said with a hard G. So it’s hard G “GIF.” Full stop. End of discussion.

Jif peanut butter teams up with Giphy to settle the GIF/Jif debate once and for all - The Verge https://t.co/TufKdkTZ0C

— Gari Cruze (@garicruze) February 26, 2020

The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all https://t.co/37Ye3Ckges pic.twitter.com/vKJL28Uhxd

— The Verge (@verge) February 26, 2020

Smooth or crunchy? The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all https://t.co/KJKrfCneJF via @Verge

— Ellen Lupton (@ellenLupton) February 26, 2020

What's the world coming to? @JakeMillerTech @VirtualGiff @bribriggs @mrlosik https://t.co/qA9eMf6okj

— Ryan O'Donnell (@creativeedtech) February 25, 2020

The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all https://t.co/fy5ido6fBv via @Verge

— Melissa Attree (@MelAttree) February 26, 2020

So which is it?https://t.co/sdBHmEAJ98#KHOU11 #HTownRush

— Brandi Smith (@BrandiKHOU) February 26, 2020

The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all. via @Vergehttps://t.co/nIV9cq6WPh

h/t @sarahpressler #GIF

— Bridget Willard (@YouTooCanBeGuru) February 26, 2020

I feel personally attacked https://t.co/Ps805vVH0q

— Emre Kelly (@EmreKelly) February 25, 2020

Get out of here — I mean jet. https://t.co/S8exos3B0N

— K10 ↟ (@Kristennetten) February 25, 2020