This makes sense to me. People are only going to pay for so many services. And they’re not used to paying for NBC. Same strategy makes sense for YouTube. Let people pay for no ads and/or super fans early access to all episodes. Etc. https://t.co/uvt1SlmsgN

— M.G. Siegler (@mgsiegler) November 1, 2019

Free Peacock makes way more sense than paid Peacock. https://t.co/5N2Un95wxf Peacock is sort of a Netflix/Hulu/Disney+ etc competitor, but NBCU very much sees it as a way for them to make more ad $ then they do from FB, YouTube.

— Peter Kafka (@pkafka) November 1, 2019

Congrats everyone, we Nationalized The Office!https://t.co/AqwXzzyJdJ

— Jamie Pastore v9 (@JamiePastore9) November 1, 2019

Scoop here — NBC is leaning toward making Peacock free for EVERYONE, not just cable TV subs, as it looks to broaden reach https://t.co/33A1HqFF8K

— Alex Sherman (@sherman4949) November 1, 2019

Yeah I find it’s actually like a 3 step process. Apple ID -> Computer Password -> Device passcode. And there might even be a 4th. It just takes a while for each to pop up and there’s no indication you need to wait.

— M.G. Siegler (@mgsiegler) November 1, 2019

How do you compete as a streaming service when there are more and more and the cost is rising? Give it away for free! (With ads!) https://t.co/33A1HqFF8K

— Alex Sherman (@sherman4949) November 1, 2019

NBCUniversal reportedly considering making its Peacock streaming service totally free https://t.co/kHkLRNN46H pic.twitter.com/duE92ArlqG

— The Verge (@verge) November 1, 2019

NBC’s upcoming Apple TV+ competitor Peacock may be free with ads https://t.co/iXrf7zxqto pic.twitter.com/sHtKwZgts9

— Huawei Global (@huawei_global) November 1, 2019

Smart! There are too many streaming services now trying to compete with Netflix and more to come! I'd be willing to try them if they were free! I’d rather sit though commercials. THEN I can choose to pay a premium if I want a commercial free experience! https://t.co/5Vzr1GWehF

— Perez (@ThePerezHilton) November 1, 2019

Scoop from @sherman4949: NBC is leaning toward making its Peacock streaming service free to everyone. That would make it the first totally free streaming video service from a major media provider. https://t.co/yjixQl7tRg

— Meg Graham (@megancgraham) November 1, 2019

NEW: Comcast NBCUniversal is leaning towards making its Peacock streaming service available for free on an ad-supported basis, sources tell CNBC. https://t.co/Jt7ALrwwuO

— CNBC Now (@CNBCnow) November 1, 2019

SCOOP from @sherman4949 - NBCU strongly considering bucking the streaming trend and making Peacock free (ad-supported) for all https://t.co/wif4W3aWyc tip @Techmeme cc @mgsiegler

— Matt Rosoff (@MattRosoff) November 1, 2019

What's a three letter acronym, starts and ends with the letter "C", that isn't part of an advertising-based business model? https://t.co/KeyXCka4nB Lowers a two word phrase, first word that also starts with "C" (second word is "flow"). Also lowers another word starting with "C".

— Tren Griffin (@trengriffin) November 1, 2019

Wow what a huge scoop about your parent company https://t.co/a4uXyK7hLi

— Daniel Bader (@journeydan) November 1, 2019

@TVGrimReaper NBC is leaning toward making its Peacock streaming service free to everyone - https://t.co/kTuLNqdhRV

— Eric Van Lustbader (@EVanLustbader) November 1, 2019

So it would be like...network TV! https://t.co/KDoJ5AZpC0

— Tim Stenovec (@timsteno) November 1, 2019

NBCUniversal reportedly considering making its Peacock streaming service totally free https://t.co/kHkLRNN46H pic.twitter.com/VWtIDTiyaW

— The Verge (@verge) November 2, 2019

NBC's forthcoming streaming service Peacock could be free to all — but with advertisements. https://t.co/0wsiJgkKqY

(...honestly, I wouldn't mind the ads)

— Matthew Keys (@MatthewKeysLive) November 2, 2019